We are seeking an Email Marketing Specialist to execute automated email campaigns that drive engagement and conversions.
- Plan and execute email marketing campaigns to drive engagement and conversions.
- Create automated workflows, segmentation strategies, and personalized journeys.
- Develop email templates aligned with brand guidelines.
- Analyze campaign performance and optimize open/click rates.
- Collaborate with content and design teams for messaging.
- Ensure compliance with email regulations (GDPR, CAN-SPAM).
- Maintain subscriber lists and conduct A/B testing.
- Segment audiences and personalize campaigns.
- Analyze open rates, CTR, conversions, and KPIs.
- Manage databases and compliance standards.
- Experience with Mailchimp, HubSpot, Klaviyo, etc.
- Knowledge of HTML/ CSS templates is a plus.
- Segmentation, automation, and personalization strategies.
- Data analytics and A/B testing.
- Strong analytics and campaign optimization skills.
- Bachelor's in Marketing, Communications, Digital Marketing or related field.
