The New Product Development (NPD) Unit is a strategic function responsible for ideating, planning, and enabling the readiness and launch of new products and propositions. This role offers an opportunity to work at the center of product innovation and business execution, partnering across multiple teams to shape customer-centric, market-relevant, and commercially viable solutions.
This position is suited for high-potential individuals who thrive in a fast-paced, high-performance environment and are looking to build themselves into strong future product managers. The role demands ownership, strong attention to detail, structured thinking, business maturity, and the ability to independently drive outcomes with speed and accountability.
- Support the development of the product roadmap for Axis Max Life Insurance through field insights, primary research, secondary research, and market-led opportunity assessment.
- Conceptualize and support the launch of new products, and strengthen the value proposition of existing products through re-pricing, feature enhancement, or proposition refinement in line with the agreed annual product calendar.
- Work closely with cross-functional teams to ensure operational readiness and seamless launch of new products, features, and related functionalities.
- Proactively align stakeholders across IT, Legal, Pricing, Marketing, Distribution, Training, and other key functions to enable smooth, timely, and compliant product rollout.
- Drive timely product launch execution across channels, including product readiness inputs and training support for sales, customer service, and relevant backend teams.
- Contribute to the improvement of point-of-sale experience by helping develop tools, frameworks, and enablers that shift the sales conversation from “what to sell” to “how to sell.”
- Support closure on key product design elements and ensure channel alignment through coordination with Product Channel Managers and Channel Heads.
- Analyze product, market, channel, and performance-related data to derive actionable insights and support fact-based decision-making.
- Identify risks, dependencies, and execution bottlenecks early, and raise issues with clarity and transparency to ensure timely resolution.
- Take end-to-end ownership of assigned workstreams, ensuring high-quality output, strong follow-through, and disciplined execution in a high-pressure environment.
- Leverage productivity tools, including AI-enabled solutions, to automate routine or repetitive tasks, improve efficiency, and enhance quality of output wherever relevant.
We are looking for driven, high-accountability professionals who want to prove themselves in a demanding but high-growth role. This is an excellent opportunity for candidates who:
- learn quickly and can adapt to new business contexts
- are independent, measured, and solution-oriented in their approach
- can solve problems with speed while maintaining sound judgment
- demonstrate ownership and do not lose sight of execution details
- are transparent in communication and escalate risks/issues in a timely manner
- are willing to invest time and effort to succeed in a high-visibility role
- aspire to grow into high-impact product managers over time
- Strong ability to work effectively with cross-functional teams in a dynamic business environment.
- Strong analytical and data interpretation skills, with the ability to translate data into business insights and actionable recommendations.
- High attention to detail, strong organization skills, critical thinking ability, and a strong work ethic.
- Good interpersonal, written, and verbal communication skills.
- Proficiency in MS Excel, MS Word, and MS PowerPoint, with the ability to build structured analyses and sharp management-ready presentations.
- Comfort with handling multiple priorities under tight timelines without compromising quality.
- Strong sense of ownership, accountability, and execution discipline.
- Working knowledge of using AI tools for automation of mundane/repetitive tasks, research support, first-draft creation, synthesis, and productivity enhancement.
- Good problem-solving ability with a structured and hypothesis-driven mindset.
Preference will be given to candidates with a strong understanding of life insurance products, ideally with prior experience in product development and/or product management.
Candidates who demonstrate strong commercial orientation, execution rigor, and an ability to operate effectively in high-pressure environments will be especially well suited for this role.
- MBA from a reputed business school preferred.
- Relevant work experience of approximately 2–3 years preferred. However Fresher’s with MBA may apply.
- Prior experience in life insurance/ product development / product management is strongly preferred.
