Brand & Growth Marketing ManagerJob Details
- Job Type: Full-time
- Location: Remote (Work from Home, India)
- Experience Level: 3 to 6 Years
- Shift: Day Shift (10:00 AM - 7:00 PM IST)
- Salary Range: ₹15,000 - ₹30,000 / month
- Supplemental Pay: Performance-based Incentives / Growth Bonuses
Position Overview
We are seeking a highly driven, entrepreneurial, and execution-oriented Brand & Growth Marketing Manager to architect, launch, and scale our brand ecosystem from the ground up. In this role, you will not just be managing existing campaigns; you will own the entire marketing canvas—transforming strategic vision into highly measurable revenue growth and establishing a powerful, trusted market presence.
As our founding marketing leader, you must possess a unique blend of creative brand-building instincts and rigorous, data-driven digital performance marketing skills. This is a fully remote, hands-on role requiring a professional who thrives on execution, systematic optimization, and turning high-level strategic concepts into high-performing digital assets.
Key Responsibilities
- Brand Identity & Positioning: Establish, refine, and enforce our brand's voice, core positioning, unique value propositions (UVPs), and cohesive visual communication guidelines across all digital consumer touchpoints.
- Performance Marketing: Conceptualize, launch, and manage end-to-end paid advertising campaigns across major networks (Meta Ads Manager, Google Ads, YouTube), optimizing continuously for Lowest Cost Per Lead (CPL) and maximum Return on Ad Spend (ROAS).
- Content Architecture & Production: Oversee, direct, and review the creation of highly engaging social media promotional banners, persuasive ad copies, and educational multi-media resources. Direct the high-volume adaptation of long-form video assets into high-impact, short-form reels and shorts.
- Funnel & Conversion Optimization: Design, audit, and systematically test marketing landing pages, registration pathways, and automated follow-up funnels to maximize raw lead conversion rates into high-intent inquiries.
- Cross-Functional Team Management: Coordinate daily deliverables with an agile remote team, including dedicated graphic designers, video editors, and telecalling conversion teams.
- Analytics & Growth Iteration: Track daily, weekly, and monthly Key Performance Indicators (KPIs) including Client Acquisition Cost (CAC), click-through rates, and audience engagement retention. Translate these metrics into clear operational strategies.
Required Skills & Experience
- Proven Background: 3 to 6 years of core digital marketing experience, with a documented track record of successfully launching, repositioning, or scaling an early-stage brand or startup.
- Strategic Execution: Deep working expertise in both emotional brand-building (trust generation, messaging consistency) and direct-response performance marketing (lead capture, funnel mechanics).
- Technical Proficiency: Advanced, hands-on command over Meta Ads Manager, Google Ads Console, YouTube channel growth frameworks, analytical suites, and professional project distribution environments.
- Content Acumen: Exceptional editorial assessment skills, layout design sensibilities, and a sharp understanding of psychological triggers in copywriting that address consumer pain points immediately (e.g., family harmony, structural balance, and clarity).
- Autonomy & Leadership: Highly structured and disciplined work ethic required to steer projects forward independently within a fully remote, high-accountability organizational layout.
Remote Work Infrastructure Expectations
- Dedicated availability during operational day shift hours (10:00 AM to 7:00 PM IST). This is an exclusive full-time commitment, not a freelance/consulting opportunity.
- Active participation in mandatory daily morning strategic synchronization calls and evening milestone reporting check-ins.
- Reliable personal infrastructure: High-speed, stable broadband internet connectivity and a high-performance computer setup capable of handling heavy ad accounts, video review platforms, and collaborative communication suites smoothly.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: Remote
