Job Title: Social Media Executive
Location: Mahipalpur New Delhi
Department: Marketing
Job Summary
We are looking for a creative and results-driven Social Media Executive to manage and grow our brand’s presence across social media platforms. The ideal candidate will be responsible for developing engaging content, executing campaigns, analyzing performance metrics, and staying up to date with the latest social media trends.
Key Responsibilities
- Develop, implement, and manage social media strategies aligned with business goals
- Create, curate, and publish engaging content (text, images, videos, reels, stories)
- Manage day-to-day handling of all social media channels (e.g., Instagram, Facebook, LinkedIn, Twitter/X, YouTube)
- Monitor, respond to, and engage with audience comments, messages, and mentions
- Plan and execute paid social media campaigns and promotions
- Track and analyze performance metrics using analytics tools
- Generate regular reports on campaign performance and insights
- Collaborate with designers, content writers, and marketing teams
- Stay updated on social media trends, tools, and best practices
- Conduct competitor analysis and suggest improvements
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- 1–3 years of experience in social media management
- Strong understanding of social media platforms and algorithms
- Excellent written and verbal communication skills
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Suite)
- Familiarity with social media management and analytics tools
- Creative mindset with attention to detail
- Ability to multitask and meet deadlines
Preferred Skills
- Experience with paid advertising campaigns (Meta Ads, Google Ads)
- Knowledge of SEO and content marketing
- Video editing skills (short-form content like reels/shorts)
- Influencer collaboration experience
Key Performance Indicators (KPIs)
- Growth in followers and engagement rate
- Website traffic from social channels
- Lead generation and conversions
- Campaign ROI and performance metrics
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹18,000.00 per month
Work Location: In person
