Marketing & Sales Executive
Location: Remote
Employment Type: Full-Time
Experience: 2–4 years preferred
About the Role
We are looking for a Marketing & Sales Executive who is confident speaking with prospective customers, understanding their needs, following up with leads, and converting qualified leads into customers.
The ideal candidate should have strong communication and sales skills, be comfortable speaking with parents and students, and have a results-oriented approach toward achieving enrollment and revenue targets. The role will also involve supporting marketing activities and maintaining accurate lead records.
Key ResponsibilitiesSales & Lead Conversion
- Respond to and follow up with new leads generated through Google Ads, Meta Ads, website forms, WhatsApp, referrals, and other marketing channels.
- Speak with parents and prospective customers over phone, WhatsApp, email, and other communication channels.
- Understand the student's academic needs, goals, grade level, and course requirements.
- Explain our tutoring programs, SAT/ACT preparation, AP Courses, K–12 tutoring, and other relevant services.
- Recommend the appropriate program based on the student's requirements.
- Build strong relationships with parents and prospective customers.
- Handle questions, concerns, and objections professionally.
- Follow up consistently with interested and undecided leads.
- Convert qualified leads into enrollments and paying customers.
- Maintain a structured follow-up process to ensure leads are not missed.
- Track lead status, conversations, follow-ups, and conversions in the CRM or lead management system.
- Meet and exceed monthly sales and conversion targets.
Marketing Support
- Coordinate with the marketing team to understand ongoing campaigns, offers, and lead-generation activities.
- Provide feedback to the marketing team regarding lead quality, customer requirements, and common objections.
- Assist with WhatsApp and email marketing campaigns when required.
- Support social media and promotional activities as needed.
- Help identify opportunities to improve lead quality and conversion rates.
Key Performance Indicators (KPIs)
Performance will be measured based on:
- Number of leads contacted
- Lead response time
- Follow-up completion rate
- Qualified leads
- Conversion rate
- Number of enrollments
- Monthly sales/revenue generated
- Lead-to-enrollment ratio
- Customer follow-up and retention
- Overall achievement of monthly sales targets
Requirements
- 2–4 years of experience in Sales, Business Development, Inside Sales, EdTech Sales, or Customer Conversion preferred.
- Excellent spoken and written English.
- Strong communication and interpersonal skills.
- Comfortable speaking with parents and students.
- Proven ability to handle leads and convert prospects into customers.
- Strong objection-handling and negotiation skills.
- Ability to confidently explain services and communicate their value.
- Good follow-up and relationship-building skills.
- Comfortable using WhatsApp, email, CRM/lead management systems, and spreadsheets.
- Basic understanding of digital marketing and lead-generation campaigns is preferred.
- Self-motivated, target-oriented, and able to work independently.
- Strong organizational skills and attention to detail.
Ideal Candidate
We are looking for someone who is confident on the phone, persuasive without being pushy, excellent at follow-ups, and highly focused on conversions.
The right candidate should not simply respond to leads — they should actively understand the customer's needs, build trust, overcome objections, follow up consistently, and close the enrollment.
What Success Looks Like
Lead → Contact → Understand Need → Build Trust → Follow Up → Overcome Objections → Convert → Enrollment
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Paid time off
- Work from home
Work Location: Remote
