Key Responsibilities
- Campaign Strategy & Execution
- Develop and implement data-driven Facebook Ads strategies tailored to client goals (lead generation, e-commerce sales, brand awareness, etc.).
- Manage end-to-end campaign setup including audience research, creative planning, ad copy, targeting, budgeting, and tracking.
- Continuously monitor campaign performance and optimize for ROAS, CTR, CPC, CPA, and conversions.
- Analytics & Reporting
- Track, analyze, and interpret campaign data using Meta Ads Manager and other analytics tools.
- Provide clients with regular performance reports, insights, and actionable recommendations.
- Client Servicing & Communication
- Serve as the main point of contact for assigned client accounts.
- Understand client objectives and proactively suggest strategies to maximize results.
- Conduct review calls, present reports, and ensure complete client satisfaction.
- Collaboration & Creative Input
- Work closely with the design and content teams to create high-performing ad creatives and copy.
- Stay updated with Facebook Ads policies, industry trends, and competitor strategies.
Nice-to-Have
- Experience with other paid media platforms (Google Ads, TikTok Ads, LinkedIn Ads).
- Knowledge of Shopify, WooCommerce, or e-commerce performance marketing.
- Certification in Meta Blueprint or Google Analytics.
Job Type: Full-time
Pay: ₹75,000.00 - ₹100,000.00 per month
Work Location: In person
