SEO / ASO Executive – Roles & ResponsibilitiesJob Summary
We are looking for an experienced SEO / ASO Executive to improve the visibility, ranking, and organic growth of our mobile applications and websites. The candidate will be responsible for increasing organic installs, website traffic, keyword rankings, and overall user acquisition through effective SEO, ASO, and digital marketing strategies.
Roles & Responsibilities App Store Optimization (ASO)
- Optimize app titles, descriptions, keywords, screenshots, and metadata for better rankings on Google Play Store and Apple App Store.
- Improve organic app installs, app visibility, and conversion rates.
- Perform keyword research and competitor analysis for mobile apps.
- Monitor app rankings, ratings, reviews, and user feedback regularly.
- Coordinate with design teams to create optimized app creatives and screenshots.
- Track ASO performance and provide regular reports with actionable insights.
Search Engine Optimization (SEO)
- Improve website rankings on search engines through on-page and off-page SEO strategies.
- Conduct keyword research, content optimization, and competitor analysis.
- Optimize website structure, meta tags, internal linking, and technical SEO factors.
- Monitor website traffic, search rankings, and SEO performance using analytics tools.
- Build and manage quality backlinks and improve domain authority.
- Work with content and development teams to implement SEO best practices.
Paid Campaign Management
- Manage and optimize Google UAC, Meta Ads, and Apple Search Ads campaigns.
- Improve campaign performance based on CPI, CPA, ROAS, retention, and conversion metrics.
- Test ad creatives, headlines, descriptions, and targeting strategies.
- Track campaign performance and optimize budgets for maximum ROI.
Analytics & Reporting
- Analyze campaign and organic performance using Firebase, AppsFlyer, Adjust, Google Analytics, and Search Console.
- Monitor attribution, retention, user acquisition, and conversion metrics.
- Prepare daily, weekly, and monthly performance reports.
- Identify growth opportunities based on data analysis and market trends.
Collaboration & Strategy
- Coordinate with design, product, content, and development teams for campaign execution.
- Suggest new growth strategies to increase organic traffic and app installs.
- Stay updated with the latest SEO, ASO, and digital marketing trends and algorithm updates.
Requirements
- 2+ years of experience in SEO, ASO, or mobile app marketing.
- Hands-on experience with Google UAC campaigns and app marketing.
- Good understanding of SEO, ASO, keyword optimization, and analytics tools.
- Familiarity with Firebase, AppsFlyer, Adjust, Google Analytics, and Search Console.
- Strong analytical, communication, and reporting skills.
- Ability to work independently and achieve growth targets.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
Work Location: In person
