SEO & AEO Specialist
Key Responsibilities
- Develop and execute on-page, off-page, and technical SEO strategies.
- Optimize websites for search engines and improve organic rankings.
- Implement AEO (Answer Engine Optimization) strategies for AI platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize website structure, metadata, schema markup, and internal linking.
- Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.
- Build high-quality backlinks through ethical link-building strategies.
- Collaborate with content writers to create SEO-optimized and AI-friendly content.
- Track rankings, traffic, conversions, and prepare monthly performance reports.
- Stay updated with the latest SEO algorithms, AI search trends, and industry best practices.
Required Skills
- 2–3 years of hands-on experience in SEO.
- Strong understanding of Technical SEO, On-Page SEO, and Off-Page SEO.
- Experience with Answer Engine Optimization (AEO) and AI search optimization is preferred.
- Proficiency in Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Screaming Frog, and similar SEO tools.
- Knowledge of schema markup, Core Web Vitals, and website performance optimization.
- Familiarity with WordPress and Shopify SEO.
- Understanding of HTML, CSS, and basic JavaScript for SEO implementations.
- Excellent analytical and problem-solving skills.
- Strong communication and reporting abilities.
Preferred Qualifications
- Experience working in a digital marketing agency.
- Certification in Google Analytics or SEO-related platforms.
- Knowledge of AI search trends and content optimization for LLMs.
Pay: ₹28,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
