Performance Marketing Specialist
Location: Mohali, Punjab (On-site)
Experience Required: 3+ Years
Employment Type: Full-time
About the Role
We are looking for a results-driven Performance Marketing & SEO Specialist to join our growing team. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, AEO/GEO, Social Media Management, Technical SEO and Lead Generation, with a strong focus on driving business growth through data-driven marketing strategies.
In this role, you will be responsible for managing paid advertising campaigns while leading end-to-end SEO initiatives to improve organic visibility, generate quality leads, and maximize return on investment.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage lead generation campaigns and optimize CPL, conversions, and ROI.
- Manage campaign budgets, audiences, keywords, creatives, and ad copies.
- Implement and monitor conversion tracking using GA4 and Google Tag Manager.
- Implement AEO/GEO strategies to improve visibility across search engines and AI platforms.
- Manage social media platforms including Facebook, Instagram, and LinkedIn.
- Plan social media content and coordinate with content/design teams.
- Handle On-Page, Off-Page, and Technical SEO activities.
- Conduct keyword research and improve organic rankings and traffic.
- Optimize landing pages and improve conversion rates.
- Analyze campaign and website performance and prepare reports.
Required Skills
- 3+ years of experience in Performance Marketing & SEO.
- Strong hands-on experience with Google Ads and Meta Ads.
- Understanding of AEO/GEO and Social Media Management.
- Good knowledge of On-Page, Off-Page, and Technical SEO.
- Experience with GA4, GTM, Google Search Console, SEMrush, or Ahrefs.
- Experience in lead generation and conversion optimization.
- Strong analytical and problem-solving skills.
Priority Areas for This Role
1. Google Ads
2. Meta Ads
3. AEO/GEO
4. Social Media Management
5. SEO
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Application Question(s):
- How many years of hands-on experience do you have in Google Ads?
- How many years of hands-on experience do you have in Meta Ads (Facebook & Instagram)?
- Do you have hands-on experience with AEO/GEO (AI Search Optimization)?
- What is your current monthly salary?
What is your current monthly salary?
Experience:
- Performance Marketing: 1 year (Required)
Language:
Location:
- Mohali, Punjab (Required)
Work Location: In person
