Digital Marketing Executive
Company: Vtech Enviro Solutions Pvt. Ltd.
Location: Thiruvananthapuram, Kerala
Job Type: Full-time (Work from Office)
Salary: ₹25,000 – ₹30,000 per month (Based on experience)
Job Summary
Vtech Enviro Solutions Pvt. Ltd. is looking for an experienced and creative Digital Marketing Executive to lead the company's digital marketing, branding, public relations, and lead generation initiatives. The ideal candidate should be capable of independently planning and executing marketing strategies that enhance the company's online presence and strengthen the brand across digital platforms.
Candidates who are available to join at short notice will be given preference.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google, LinkedIn, Facebook, Instagram, and other digital platforms.
- Develop and manage a monthly content calendar to ensure consistent and engaging content across all social media channels.
- Create and publish high-quality content, including social media posts, blogs, banners, infographics, brochures, company profiles, presentations, proposals, and other marketing materials.
- Design creative marketing assets using Canva, Adobe Photoshop, Illustrator, or similar design tools.
- Create and edit basic promotional videos and digital marketing content.
- Manage and improve the company website, SEO performance, and organic search rankings.
- Plan and manage Google Ads and Meta Ads campaigns to improve brand visibility and lead generation.
- Generate organic business leads through LinkedIn networking, professional engagement, content marketing, and relationship building.
- Develop and execute branding strategies for both the company and its leadership through professional content, success stories, thought leadership articles, and industry insights.
- Plan and execute Public Relations (PR) activities to enhance the company's visibility and reputation.
- Coordinate with media houses, journalists, business publications, and industry portals for PR opportunities and company coverage.
- Identify and apply for relevant industry awards, recognitions, certifications, and business listings to strengthen the company's market credibility.
- Create case studies, customer success stories, project highlights, testimonials, and sustainability-related content.
- Coordinate with Sales, Finance, R&D, HR, and other departments to gather information and develop marketing content.
- Monitor website traffic, social media engagement, campaign performance, SEO rankings, and lead generation metrics using analytics tools.
- Prepare regular marketing performance reports with recommendations for continuous improvement.
- Maintain brand consistency across all digital platforms, marketing materials, and corporate communications.
Requirements
- Bachelor's Degree or Diploma in Marketing, Business Administration, Graphic Design, Mass Communication, or a related field.
- Minimum 2 years of experience in Digital Marketing, Branding, or a similar role.
- Strong knowledge of SEO, SEM, content marketing, social media marketing, and digital campaign management.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.
- Proficiency in Canva, Adobe Photoshop, Illustrator, or equivalent design software.
- Experience in creating marketing collateral, presentations, brochures, and company profiles.
- Basic video editing skills.
- Excellent written and verbal communication skills in English.
- Strong creativity, attention to detail, and problem-solving abilities.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Self-motivated with the ability to work independently and take ownership of marketing initiatives.
Preferred Skills
- Experience in Public Relations (PR) and media outreach.
- Experience in founder branding, executive social media management, and thought leadership content.
- Knowledge of corporate communications and brand management.
- Experience in industrial, environmental, engineering, or manufacturing sectors will be an added advantage.
What We Offer
- Opportunity to work on diverse digital marketing, branding, and PR initiatives.
- Professional and collaborative work environment.
- Career growth based on performance.
- Exposure to strategic marketing, corporate branding, and business development activities.
Work Location: In-person – Thiruvananthapuram
Salary: ₹20,000 – ₹30,000 per month (Based on experience)
How to Apply
Interested candidates may send their updated resume to:
[email protected]
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
