Job Opening: Head of Branding & Strategy
Location: Greater Noida (Surajpur)
Aadi Polymers is launching an exciting new B2C mattress brand and is seeking a visionary Head of Branding & Strategy to lead the journey. We’re looking for someone with a proven track record of building and launching consumer brands, who can take charge of brand positioning, strategy, and execution end-to-end.
Key Responsibilities:
Lead the creation and launch of Aadi Polymers’ new B2C mattress brand.
Define brand identity, positioning, and differentiation strategy.
Develop and execute go-to-market plans across e-commerce, D2C, and offline retail.
Manage branding, advertising, and digital agencies for creative, media, and execution.
Oversee 360° marketing campaigns (digital, offline, PR, retail, influencer, experiential).
Drive website development & management (UI/UX, content, consumer journey, performance).
Conduct market and consumer research to guide campaigns and brand positioning.
Supervise packaging, retail visibility, and customer experience design.
Monitor and report brand KPIs including awareness, reach, engagement, and sales conversion.
Work closely with product, e-commerce, and sales teams for seamless alignment.
Requirements:
8–12 years of experience in branding, marketing, or strategy roles, with hands-on experience in launching and scaling consumer brands (preferably lifestyle, home, or D2C).
Strong exposure to:
Agency management (creative, media, PR, digital).
Campaign planning & execution (concept to rollout).
Website handling (launch, optimization, content, analytics).
Solid knowledge of D2C/e-commerce ecosystems, consumer engagement, and retail visibility.
Strong analytical, creative, and leadership skills.
Excellent communication and presentation abilities.
Willingness to travel to Greater Noida (Surajpur) and other business locations as required.
MBA/PGDM in Marketing, Branding, Strategy, or related field preferred.
What We Offer:
A chance to build a consumer brand from the ground up.
Entrepreneurial work environment with full ownership and freedom.
Competitive compensation and growth opportunities.
Job Types: Full-time, Permanent
Pay: ₹1,800,000.00 - ₹2,390,000.00 per year
Work Location: In person
