Digital Marketing Executive
Institute: RIG Institute of Hospitality & Management
Location: Greater Noida, Uttar Pradesh
Employment Type: Full-time
Department: Digital Marketing
Experience: Minimum 6 months
Qualification: Graduate with a relevant qualification/certification in Digital Marketing
Job Summary
RIG Institute of Hospitality & Management is looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for the institute. The candidate will be responsible for strengthening our online presence, creating engaging content, managing social media platforms, and supporting lead generation and admissions-related marketing activities.
Key Responsibilities
- Manage and maintain the institute's social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
- Develop and execute digital marketing strategies to increase brand awareness and student engagement.
- Create, curate, and schedule engaging content including posts, reels, stories, videos, and promotional creatives.
- Plan and manage social media content calendars.
- Monitor social media performance, engagement, reach, and audience growth.
- Assist in running and monitoring Google Ads and Meta Ads campaigns.
- Support lead generation campaigns for student admissions and promotional activities.
- Coordinate with the admissions and management teams for marketing campaigns and lead follow-ups.
- Conduct basic keyword research, SEO activities, and website content optimization.
- Track digital marketing campaigns and prepare performance reports using relevant analytics tools.
- Monitor current digital marketing trends, competitor activities, and industry developments.
- Coordinate with graphic designers, photographers, videographers, and other team members for marketing content.
- Maintain consistency in the institute's brand identity across digital platforms.
Eligibility & Qualifications
- Graduate in any discipline.
- Relevant qualification/certification in Digital Marketing preferred/required.
- Minimum 6 months of experience in digital marketing, social media management, or a related field.
- Good understanding of social media platforms and digital marketing tools.
- Basic knowledge of SEO, Google Ads, Meta Ads, Google Analytics, and social media analytics.
- Good written and verbal communication skills.
- Creative mindset with an eye for content and visual presentation.
- Knowledge of Canva and basic photo/video editing will be an added advantage.
Key Skills
- Digital Marketing
- Social Media Management
- Content Creation
- SEO
- Google Ads
- Meta Ads
- Lead Generation
- Social Media Analytics
- Canva
- Basic Video Editing
- Copywriting
- Communication Skills
- Marketing Analytics
Interested candidates can apply with their updated CV/Resume.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
