Job Title
Social Media Marketing Specialist
Job Summary
We are looking for a creative and results-driven Social Media Marketing Specialist to manage our brand’s social media presence, support digital campaigns, and help grow audience engagement across platforms. The role also includes managing Google Ads campaigns to drive traffic, leads, and conversions. The ideal candidate should be skilled in content creation, campaign planning, analytics, and online advertising.
Key Responsibilities
- Plan, create, and publish engaging content across social media platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
- Develop and manage monthly social media content calendars.
- Monitor, respond to, and engage with followers, comments, messages, and mentions.
- Run paid social media campaigns to increase brand awareness, reach, and engagement.
- Create, manage, and optimize Google Ads campaigns for lead generation and conversions.
- Track performance using analytics tools and prepare regular reports.
- Research trends, competitors, and audience behavior to improve strategy.
- Coordinate with the design, content, and marketing teams to maintain brand consistency.
- Suggest ideas to improve reach, conversions, and overall campaign results.
Required Skills
- Strong written and verbal communication skills.
- Good understanding of social media platforms and best practices.
- Knowledge of Google Ads campaign setup, optimization, and reporting.
- Ability to create engaging content and captions.
- Basic knowledge of analytics and reporting tools.
- Creativity, attention to detail, and time management.
- Experience with tools like Meta Business Suite, Google Ads Manager, Hootsuite, Canva, or similar platforms is a plus.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- 1–3 years of experience in social media or digital marketing preferred.
- Hands-on experience with Google Ads and social media campaigns preferred.
- Portfolio of previous social media or paid advertising work is an advantage.
Preferred Traits
- Team player with a proactive attitude.
- Ability to handle multiple tasks and meet deadlines.
- Comfortable working in a fast-paced environment.
- Interest in current social media trends and digital marketing updates.
Pay: ₹9,986.32 - ₹20,000.00 per month
Work Location: In person
