About Darwinbox
Darwinbox is Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 1000+ global enterprises to manage their 4 million+ employees across 130+ countries.
Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups: Nivea, Starbucks, DLF, JSW, Adani Group, Crisil, CRED, Vedanta, Mahindra, Glenmark, Gokongwei Group, Mitra Adiperkasa, EFS Facilities Management, VNG Corporation, and many more.
Our vision of building a world-class product company from Asia is backed by marquee global investors like Microsoft, Salesforce, Sequoia Capital, TCV, KKR, and Partners Group.
Why Join Us?
The rate at which our product and market presence are growing is unprecedented. We’re a Rocketship. We’re not planning on slowing down anytime soon. And, that’s why we need you! You’ll experience a culture of:
- Disproportionate Rewards for top performance
- Accelerated Growth in a hyper-growth environment
- Continuous Learning and Professional Development
- Meaningful Relationships and a Collaborative Environment
Job Summary
The Content Marketing Manager exists to build and execute a content engine that accelerates pipeline, establishes thought leadership, and supports product and regional go-to-market motions for a global HR technology SaaS platform. The role demands deep expertise in B2B content strategy, multi-format content creation (long-form, short-form, video scripts, case studies), and SEO-led performance optimisation. The primary deliverable is a consistently published, measurable content programme — spanning evergreen, campaign, and product-driven assets — mapped to buyer journeys for HR leaders and enterprise buyers across multiple geographies. The profile that succeeds comes from a B2B SaaS content marketing function, with demonstrated ownership of editorial strategy and a portfolio showing depth across formats and audiences.
Location: Hyderabad, India
Experience: 6 – 10 years
Skills
Required Skills
- B2B content marketing strategy
- Multi-format content creation (blogs, eBooks, whitepapers, case studies, press releases, video scripts)
- Editorial planning and content calendar management
- SEO content optimisation
- Google Analytics
- HubSpot
- Buyer persona and content funnel mapping
- GTM content alignment (product launches, demand generation, campaign support)
Good to Have
- HR technology domain knowledge
- GenAI tools for content production
- Regional content adaptation (India, SEA, MENA, UK, North America)
- Data-driven storytelling using primary research
Responsibilities:
- Define and execute a content strategy mapped to pipeline acceleration, thought leadership, and product launch goals — using content funnel frameworks to prioritise topics by buyer stage.
- Build and maintain a content calendar that schedules evergreen, campaign-driven, and product-led assets across formats and geographies.
- Write and edit long-form content, including blogs, eBooks, research reports, whitepapers, and guides targeted at CHROs, HR leaders, and enterprise buyers.
- Produce mid-form content, including customer case studies, solution briefs, and press releases in collaboration with Product Marketing and GTM teams.
- Create short-form content for social media, email newsletters, and nurture sequences aligned to demand generation campaigns.
- Write video and multimedia scripts in collaboration with designers and multimedia production teams.
- Translate product features and platform capabilities into value-led narratives tailored to HR practitioners and executive-level audiences.
- Conduct research on HR market trends, competitive landscape, and emerging topics (including GenAI in HR and skill-based talent practices) to inform content themes.
- Interview and collaborate with internal subject matter experts to produce authoritative, data-backed content.
- Optimise published content for search discoverability in collaboration with the SEO team, using keyword research and on-page SEO techniques.
- Analyse content performance using Google Analytics and HubSpot; iterate based on traffic, engagement, and pipeline contribution metrics.
- Adapt messaging and content formats for regional audiences across India, SEA, MENA, UK, and North America, maintaining a consistent brand voice.
- Coordinate content timelines and messaging alignment with Product Marketing, Demand Generation, and Regional Marketing stakeholders.
Qualifications:
- Minimum degree: Bachelor's degree
- Field of study: Marketing, Communications, English, Journalism, or a related discipline
What We Offer:
- A dynamic and collaborative work environment that fosters innovation.
- Opportunities for professional growth and career advancement.
- Competitive compensation and benefits package.
- The chance to work on products that make a meaningful impact on businesses and their employees.
