Most people think media buying is about launching ads.
We don't.
At Miten Says Fitness (MSF), media buying is about understanding people.
It's knowing why someone clicks.
Why someone books.
Why someone doesn't show up.
Why one creative generates high-quality discovery calls while another burns through the budget.
If you enjoy solving these puzzles and scaling campaigns that genuinely change lives, keep reading.
About Us
At Miten Says Fitness (MSF), we're not just another fitness company.
We're on a mission to redefine preventive healthcare by helping busy professionals lose fat, build muscle, improve their energy, and create sustainable habits without crash diets or unrealistic fitness plans.
With a growing community of 64K+ followers and 10,000+ clients across 46+ countries, we're building one of India's most trusted online fitness coaching brands.
Now we're looking for a Media Buyer who can help us take that impact to the next level.
Not by spending more.
But by spending smarter.
This role is for you if...
- You open Meta Ads Manager before Instagram.
- You care more about qualified bookings than vanity metrics.
- You love testing creatives, audiences, offers, and funnels until you find a winning combination.
- You enjoy diving into numbers and figuring out why campaigns succeed—or fail.
- You believe every campaign can perform better with the right optimization.
- You're proactive, curious, and always experimenting.
This role is NOT for you if...
- You've only worked with eCommerce brands.
- You believe boosting posts is performance marketing.
- You launch campaigns and wait for results instead of optimizing them.
- You need someone to tell you what to test next.
- We're looking for someone who takes ownership, thinks strategically, and enjoys solving problems.
One Non-Negotiable
You MUST have prior experience running Meta Ads for an Online Fitness Coaching, Health Coaching, or Service-Based Fitness Business.
Experience with gyms, supplements, fitness apparel, or other eCommerce fitness brands will not qualify for this role.
We're specifically looking for someone who understands how to generate qualified leads, optimize discovery call funnels, and scale fitness coaching businesses.
What You'll Own
- Plan, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
- Generate qualified leads for our coaching programs.
- Build and optimize lead generation funnels.
- Work on landing pages, VSLs, webinar funnels, and lead magnets.
- Test creatives, audiences, offers, and copy to improve campaign performance.
- Monitor campaign performance and optimize for better results.
- Track key metrics like Cost Per Lead (CPL), bookings, and conversions.
- Work closely with the Founder and Creative Team to create high-performing campaigns.
- Ensure proper campaign tracking and reporting.
- Stay updated with the latest Meta advertising guidelines and best practices.
Tools You'll Be Comfortable With
- Meta Ads Manager
- Facebook & Instagram Advertising
- Landing Pages & Funnel Builders
- Meta Pixel & Conversion API
- GoHighLevel (Preferred)
- Google Analytics (Bonus)
- CRM Platforms
What Success Looks Like
You're not measured by the number of campaigns you launch.
You're measured by the results you create.
Lower Cost Per Lead (CPL)
Higher Quality Leads
More Discovery Call Bookings
Better Show-up Rates
Higher ROAS
Consistent Funnel Optimization
Scalable Campaign Performance
Why Join MSF?
At MSF, marketing isn't about chasing impressions.
It's about helping more people reclaim their health.
You'll work directly with a fast-growing brand where your ideas matter, your experiments are encouraged, and your performance has a direct impact on business growth.
If you love solving marketing challenges, testing new ideas, and building campaigns that actually convert, you'll feel right at home here.
What We Believe
- Drive Constant Improvement & Innovation
- Deliver Customer Value
- Practice Teamwork
- Get It Right the First Time
- Always Look at Solutions That Scale
How to Apply
To stand out in your application, we'd love to know more than just what's on your resume.
Please send us:
- Your updated Resume.
- A short Cover Letter explaining why you're the right fit for this role.
- A 2–3 minute introductory video telling us:
- Who you are and why you'd like to work with MSF
- Which online fitness or health coaching brands you've worked with
- The campaign you're most proud of and why
- The biggest improvement you've achieved in your professional journey
- Tell us your exact salary expectations.
Before recording your intro video, we encourage you to read our Vivid Vision (https://drive.google.com/open?id=1Libx5-5xy_cHjHY1qbc5CKDgN5aaU96j&usp=drive_fs) to understand where we're headed and how you can contribute to our mission
Please feel free to refer to our:
Website - https://signup.mitensaysfitness.com
Instagram - http://instagram.com/mitenkakaiya/
LinkedIN - http://linkedin.com/in/mitenkakaiya/
Send all the above via an open-access Google Drive link to us here on Indeed.com or via email to [email protected]
Here’s what our team has to say:
"I am honoured to write down my thoughts on Mr. Miten Kakaiya. I have had the privilege of working with him for 5 years now at Miten Says Fitness (MSF). He exemplifies multiple qualities that have been pivotal towards the success of MSF. His unparalleled work ethic and dedicated efforts have always been on display during the time I have worked with him. With the attention to detail that he exemplifies, he makes sure that every task that he undertakes is completed efficiently with a high level of precision. With his positive attitude and problemsolving skills he is constantly navigating multiple challenges with ease on a daily basis. To add to these skills, he is an excellent leader who believes in helping everyone around him grow along with him. He makes sure that he does not miss any teaching opportunities and constantly motivates me to improve skills. He is equally focused on self betterment and works constantly on enhancing his knowledge and refining his skills in the evergrowning world of fitness. Beyond his professional skills, I admire his accommodating and warm demeanor, by which he has been able to create a positive and inclusive environment at work. He is a true inspiration and gratifying to work alongside."
– Rahul Padwal, Chief Nutritionist, MSF
“Working with MSF has been an invaluable experience for my writing skills as well my fitness levels! Miten's dedication to fitness and health is evident in the knowledge he shares and to write his thoughts and insights into engaging and informative content, I have had my fair share of education on health and fitness! It’s difficult to write about fitness and health because you don't want to end up with any wrong information. Almost 5 years working with MSF, and I can say that all I had to do was convey Miten's thoughts into words and he always takes out time to share his knowledge, how he wants to convey it and at the same be friendly and kind throughout the process. It's both fun and educational for me! I want to thank Miten for everything you are doing in the health space. Your simple, genuine and honest approach to health is what the world needs! Here's to being a changemaker!
– Nisha Agarwal, Chief Content Officer
"I’m really happy to be a part of Miten Says Fitness (MSF) and to have the opportunity to work with Miten. Even though my journey with MSF has been relatively recent, the experience so far has been incredibly positive and enriching. One of the things I appreciate most about working at MSF is how easy and open communication is within the team. There is a very welcoming environment where you can openly share your thoughts, ask questions, and learn without hesitation. This makes the workplace not only comfortable but also a great space for personal and professional growth. Miten has been a great mentor throughout this journey. The way he trains, explains things, and guides the team is something I really appreciate. He is always open to questions and makes sure that you understand things properly rather than just giving you instructions. That has helped me learn and improve a lot in a short period of time. I’ve also learned a lot since joining MSF, especially about preventive healthcare and looking at health and fitness from a different perspective. It has been a completely new learning experience for me, and I genuinely enjoy learning about it. My experience at MSF has been a wonderful learning journey so far, and I am genuinely happy to be part of a team that values communication, learning, and continuous growth."
– Ayushi, Leads Relationship Specialist, MSF
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Education:
Experience:
- Scaling Digital Fitness Services/Coaching Programs: 2 years (Preferred)
Work Location: Hybrid remote in Mumbai, Maharashtra (Mumbai, Mumbai Suburban District)
