THE ROLE
We are looking for a disciplined, strategically-minded Digital Marketing Executive to own and run the digital presence across one or more of our businesses.
This is not a pure content role. It is a planning-and-execution role for someone who can think like a marketer, work independently, and deliver consistently without supervision. You will build the strategy, set the posting calendar, run campaigns end to end, and either brief a content creator or produce content yourself using AI tools.
The businesses are deliberately diverse. You must be comfortable moving between consumer, community, and B2B audiences and adjusting voice, message, and channel accordingly.
Success is defined by consistency, ownership, and results — not volume of activity.
KEY RESPONSIBILITIES
Strategy & Planning
- Develop and own the digital marketing strategy for each assigned business
- Translate business goals into channel-specific plans and campaigns
- Build and maintain a structured content and posting calendar across all platforms
- Set clear objectives and KPIs per channel and per campaign
Campaign Management
- Plan, launch, and manage campaigns end to end across all digital avenues
- Lead both organic and paid activity (social, search, and display where relevant)
- Adapt messaging to suit each brand's distinct audience and positioning
Content & Creative
- Assign the posting plan and ensure timely, consistent execution
- Brief and coordinate with content creators, designers, or videographers as required
- Where needed, create content directly using AI tools (copy, image, video, research)
- Maintain brand consistency in tone, visual identity, and messaging
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WHAT WE'RE LOOKING FOR
Non-Negotiable
- Discipline and reliability — you plan ahead, meet deadlines, and execute consistently without being chased
- Strategic thinking — you understand why before what, and can build a plan, not just posts
- Strong working knowledge of all major digital channels and social platforms
- Hands-on fluency with AI tools for content creation and marketing efficiency
- Working understanding of AI search / generative engine optimization (or a demonstrable ability to learn it fast)
- Excellent written English and a sharp eye for brand-appropriate tone
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: Hybrid remote in Andheri East, Mumbai, Maharashtra
