We are looking for an experienced PR Manager to lead our Digital PR and media outreach efforts for a growing US-based fashion eCommerce brand. The ideal candidate will have a proven track record of securing high-authority media placements, building relationships with journalists and publishers, and increasing brand visibility through strategic PR campaigns.
Key Responsibilities
- Develop and execute PR strategies to strengthen brand awareness and authority.
- Build and maintain relationships with journalists, editors, publishers, bloggers, and media outlets.
- Identify media opportunities and create compelling story pitches.
- Secure high-quality editorial mentions, features, and backlinks.
- Manage outreach using platforms such as Qwoted, Featured, SourceBottle, and similar journalist request platforms.
- Plan and execute PR campaigns for product launches, seasonal collections, and fashion trends.
- Collaborate with SEO, Content, Social Media, and Marketing teams to maximize campaign impact.
- Track KPIs, media coverage, backlinks, and PR performance, and provide regular reports.
- Stay updated on industry trends and identify new PR opportunities.
Required Qualifications
- 5–8+ years of experience in Public Relations, Digital PR, or Brand Communications.
- Proven success in securing media placements in reputable online publications.
- Strong network of journalists, editors, and media contacts.
- Excellent written communication, storytelling, and pitching skills.
- Experience with media outreach and Digital PR platforms.
- Understanding of SEO and backlink acquisition through Digital PR.
- Strong project management and relationship-building skills.
Preferred Experience
- Fashion or Apparel
- E-commerce
- Beauty
- Wedding
- Lifestyle or Retail brands
- Experience working with US or international markets
Nice to Have
- Experience with Shopify brands.
- Familiarity with Ahrefs, SEMrush, BuzzStream, Pitchbox, Hunter.io, or similar outreach tools.
- Existing media database and publisher relationships.
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- Please share 3–5 recent media placements you personally secured, along with the publication names and URLs.
- Please share examples of backlinks you have earned through Digital PR outreach.
- Have you worked with fashion, ecommerce, wedding, beauty, or lifestyle brands? If yes, please share examples.
- How many media pitches can you typically send per week?
Work Location: Remote
