Performance Marketing Specialist (Google Ads & Analytics)
Location: Indore (On-site)
Experience: 3–5 Years
Want to impact the lives of 10 million+ students across Real Bharat? At Arivihan, we're building an AI-powered tutor that doesn't just deliver content—it teaches. Our mission is to make personalized, affordable, and high-quality education accessible to students across India. After building a strong presence in the MP Board ecosystem, we're now expanding rapidly across multiple state boards and competitive exams, with a vision to become India's most trusted learning platform. About the Role We're looking for a Performance Marketing Specialist who can drive user acquisition and scale growth through data-driven marketing. You will own Google Ads campaigns end-to-end, optimize funnels, and work closely with cross-functional teams to improve conversions and business outcomes.
What You'll Do
Plan, execute, and optimize Google Ads campaigns across Search, Display, YouTube, and App campaigns
Analyze user behavior using GA4, manage budgets, and improve campaign performance through continuous testing and optimization.
Set up conversion tracking, identify growth opportunities, and collaborate with product and content teams to improve landing pages and funnels.
Monitor key metrics such as conversions, CPA, ROAS, and CTR, and translate insights into actionable strategies.
What We're Looking For
2–4 years of hands-on experience with Google Ads and Google Analytics (GA4).
Strong understanding of performance marketing, attribution, and conversion optimization.
Experience with Google Tag Manager (GTM) and campaign tracking setups.
A data-driven mindset, strong analytical skills, and the ability to manage multiple campaigns simultaneously. Excellent communication and collaboration skills. Good to Have
Experience in EdTech, app marketing, Firebase, attribution tools, or CRM integra
Why Join Arivihan?
Build products that impact millions of students across India.
Take ownership in a fast-growing, high-impact environment.
Play a direct role in scaling one of India's most ambitious AI-powered education platforms
Pay: ₹40,000.00 - ₹60,000.00 per month
Application Question(s):
- Will you be able to relocate to work place - Indore?
- Are you comfortable in working six days a week ?
Experience:
- Performance marketing: 1 year (Preferred)
Work Location: In person
