1. Purpose :
Responsible for driving the branch revenues of a product/ product category through effective sales process management
2. Key Responsibilities
Operational
- Drive product revenues in the branch through the branch and area sales teams
- Implement product-specific sales and marketing plans for driving revenues, market share and profitability of the product in the branch
- Meet product yield targets in the branch; Identify issues, if any, and develop plans to meet the set yield targets
- Ensure that the branch achieves collections as per set logic remittance and DSO target
- Ensure updation of prospects details in saffire software package on a daily basis
- Communicate & interact with internal & external customers on service issues
People
- Provide direction, guidance and support to employees within the product sales team in the branch to help them discharge their duties effectively
- Ensure that the product sales team in the branch is adequately staffed as per the manpower requirements
3. Key Result Areas and Key Performance Indicators
Key Performance Indicators
Growth in Branch Revenues
- % achievement on product-wise revenue targets in the branch
- Achievement of yield targets (Yield / piece) for the product
- % increase in revenues from certain identified Industry Segments (e.g. Automotive, Life Sciences, etc.) / identified customers within the branch
Drive Sales capability, productivity and adherence to process
Ensure Effective Development of New Products
- Support in new Product Development and launch in region as per plan
Ensure Performance Driven Culture
- Adherence to Performance Management system timelines and guidelines
