We are looking for an experienced **AI UGC Video Creator / Creative Strategist** to help produce high-performing video ads for a growing portfolio of UK-based DTC health, wellness, beauty and supplement brands.
The focus will be on creating AI-led UGC-style ads for products such as supplements, gummies, wellness drops, beauty products and other direct-response offers across platforms like TikTok, Meta, Instagram Reels and TikTok Shop.
This role is ideal for someone who already understands how to create AI video ads that look realistic, hold attention and convert. We are not looking for someone who is still learning the basics of AI video. We are looking for someone who is already using the latest tools, testing new workflows, and understands what makes short-form paid social creative perform.
Role Overview
You will be responsible for creating AI-driven video ads across multiple brands and product offers. This will include developing creative concepts, writing hooks and scripts, producing AI UGC-style videos, improving realism, refining pacing, and delivering a consistent volume of high-quality ad creatives.
You should be able to work from briefs, but also bring your own ideas, angles and creative suggestions based on what is currently working in the market.
The goal is simple: produce creative that can be tested quickly, scaled if it works, and improved continuously.
Key Responsibilities
- Create AI UGC-style video ads for UK health, beauty and supplement products
- Develop creative concepts, hooks, angles and short-form scripts
- Produce videos for TikTok, Meta, Instagram Reels and TikTok Shop
- Create different formats, including AI UGC, podcast-style clips, talking-head videos, founder-style clips, “yapper” content, animated ads and other short-form formats
- Build realistic AI creators, voices, scenes and ad-style videos that feel natural rather than overly AI-generated
- Improve pacing, facial movement, voice delivery, realism, transitions and overall ad flow
- Work from product briefs, customer avatars, competitor examples and ad references
- Bring your own creative ideas based on current ad trends
- Deliver creative at volume without dropping quality
- Help identify winning angles and turn them into repeatable creative formats
What We’re Looking For
The ideal person will have:
- Proven experience creating AI UGC videos or AI-led paid social ads
- A strong understanding of direct-response marketing
- Experience creating content for TikTok, Meta, Instagram Reels or TikTok Shop
- A good eye for what makes an ad feel realistic, engaging and conversion-focused
- Experience using AI video tools, AI avatar tools, voice tools, image generation tools and editing software
- Strong understanding of hooks, retention, pacing, emotional triggers and call-to-action structure
- The ability to take a brief and turn it into a finished video without needing constant hand-holding
- Awareness of what is currently working in AI creative and short-form paid ads
- A fast, proactive working style
- Good attention to detail
This Role Is Best Suited To Someone Who
- Tests new AI tools as soon as they come out
- Understands that a good AI video ad needs to sell, not just look nice
- Can create realistic UK-style UGC content
- Understands health, wellness, beauty or supplement products
- Can work quickly across multiple products and brands
- Can think like both a creator and a performance marketer
Compensation
We are open to different structures depending on experience and output, including:
- Monthly retainer
- Pay per deliverable
- Hybrid retainer plus per-video payment
- Performance bonus for winning creatives
If your creatives produce results, there is strong upside.
What’s Provided
- Product information and creative briefs
- Competitor examples and ad references
- Customer avatars and angle ideas where available
- Access to required tools, subscriptions and training where needed
- Ongoing work across multiple brands and product launches
For the right person, this can develop into a much larger role managing AI creative production across the full group of brands.
How to Apply
Please send:
- Examples of AI UGC or AI video ads you have created
- A short list of the tools you currently use
- Your usual process for creating a video from brief to final delivery
- Your availability
- Your preferred payment structure
- How many videos you can realistically deliver per week
We are looking for someone who can start quickly, move fast, bring ideas, and help produce performance-focused AI creative at scale.
Pay: ₹20,000.00 - ₹35,000.00 per month
Application Question(s):
- Do you have experience creating AI-generated videos? If yes, which AI tools have you used?
- How many years of experience do you have in video editing?
- What is your current CTC and expected CTC?
Work Location: Remote
