Abybaby Events Private Limited is looking for an experienced Digital Marketing Manager to lead our digital marketing team and drive business growth through performance marketing, lead generation, and strategic campaign management.
If you have experience working with Digital Marketing Agencies, have successfully managed high-performing campaigns, and enjoy leading teams while delivering measurable business results, we'd love to hear from you.
Key Responsibilities
- Develop and execute digital marketing strategies to achieve business objectives.
- Plan, manage, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
- Monitor campaign performance using KPIs such as ROAS, ROI, CPC, CPL, CTR, CPA, and Conversion Rate.
- Analyze campaign data and generate daily, weekly, and monthly performance reports with actionable insights.
- Lead and mentor a team of digital marketing professionals to achieve performance goals.
- Coordinate with the Creative, Production, and Client Servicing teams for successful campaign execution.
- Manage multiple client accounts while ensuring excellent client servicing and relationship management.
- Conduct competitor analysis, audience research, and identify new business opportunities.
- Manage campaign budgets, media planning, and forecasting.
- Track campaign performance using Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and Looker Studio.
- Stay updated with the latest digital marketing trends, AI tools, and platform updates.
Required Skills
- Minimum 3–5 years of Digital Marketing experience.
- Experience working with Digital Marketing Agencies or related industries.
- Strong expertise in Meta Ads, Google Ads, LinkedIn Ads, Performance Marketing, Social Media Marketing, and Lead Generation.
- Hands-on experience with Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and Looker Studio.
- Strong understanding of ROAS, ROI, CPC, CPL, CTR, CPA, Conversion Tracking, and Campaign Analytics.
- Experience in Client Servicing and stakeholder management.
- Excellent leadership, analytical, communication, presentation, and problem-solving skills.
- Ability to manage multiple projects in a fast-paced environment.
Preferred Skills
- Experience in the Event Management, Advertising, Branding, or Digital Marketing Agency industry.
- Knowledge of AI tools such as ChatGPT, Gemini, Canva AI, and marketing automation platforms.
- Experience in campaign budgeting, forecasting, and digital strategy.
Why Join Abybaby Events?
- Work with one of the leading Event & Brand Experience companies.
- Lead high-budget campaigns for reputed brands across multiple industries.
- Collaborate with talented Creative, Production, and Client Servicing teams.
- Opportunity to lead, innovate, and make a measurable business impact.
- Professional growth, continuous learning, and long-term career opportunities.
Immediate Joiners are highly preferred.
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
