As one of the country’s leading advertising and media agencies, Prachar goes beyond offering full-fledged advertising and media services. Founded by pioneers in the Indian media industry, the agency holds a 30 year old legacy of brand building.
We provide our clients with a comprehensive suite of services to execute cross-platform marketing and advertising campaigns. Our end-to-end services also include a digital media cell, a state-of-the-art post-production editing and recording/dubbing studio, out-of-home (OOH) advertising capabilities, an award-winning creative team and a customized data research facility, all in-house.
Job Title
Copywriter – Digital Team (English)
Location
Mumbai, Maharashtra
Role Summary
We are looking for a confident and creative Copywriter to join our Digital Team at Prachar Communications. The role requires strong English writing ability, clear communication, and the confidence to present ideas effectively to internal teams and clients. The ideal candidate should be able to translate briefs into sharp, engaging copy for digital campaigns and support the team with content that is strategic, audience-focused, and brand-aligned.
Key Responsibilities
- Write clear, persuasive, and engaging copy for digital platforms, including social media, website, ads, campaigns, and branded content.
- Develop copy ideas based on briefs, brand guidelines, and campaign objectives.
- Collaborate with designers, account managers, and strategy teams to create cohesive campaign outputs.
- Present ideas confidently in internal discussions and client-facing meetings.
- Adapt tone and language to suit different brands, audiences, and platforms.
- Proofread and edit content to ensure accuracy, clarity, and consistency.
- Support brainstorming, campaign planning, and content ideation for digital projects.
- Stay updated on digital trends, social media behavior, and content formats.
Required Skills and Qualifications
- Bachelor’s degree in Communications, English, Mass Communication, Marketing, or a related field.
- 1–3 years of experience in copywriting, content writing, digital content, or social media copy.
- Excellent written and spoken English communication skills.
- Strong presentation and articulation skills.
- Confident personality with the ability to explain ideas clearly.
- Creative thinking with attention to detail.
- Ability to work in a fast-paced agency environment and manage multiple deadlines.
- Good understanding of digital platforms, social media content, and brand communication.
- Proficiency in Microsoft Office and basic presentation tools.
Preferred Qualifications
- Prior experience in an advertising, digital, or social media agency.
- Exposure to campaign writing, brand storytelling, and client presentations.
- Ability to write across formats such as captions, scripts, long-form copy, taglines, and campaign concepts.
Pay: ₹180,000.00 - ₹300,000.00 per year
Application Question(s):
- How many years of experience do you have in social media copywriting?
Education:
Work Location: In person
