- Plan, develop, and execute digital marketing campaigns across multiple platforms, including Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant channels.
- Manage paid advertising campaigns, optimize budgets, improve ROAS, and generate high-quality leads.
- Conduct comprehensive keyword research and competitor analysis to identify ranking opportunities.
- Implement and manage On-Page SEO, including title tags, meta descriptions, header tags, internal linking, schema markup, image optimization, and content optimization.
- Perform Technical SEO audits, including website speed optimization, Core Web Vitals, crawlability, indexing, XML sitemaps, robots.txt, canonical tags, broken links, and mobile optimization.
- Execute Off-Page SEO strategies such as quality backlink building, guest posting, business listings, citations, and digital PR.
- Optimize and manage Local SEO, including Google Business Profile optimization, local citations, reviews, and location-based keyword rankings.
- Monitor website performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and other SEO tools.
- Track keyword rankings, website traffic, conversions, CTR, bounce rate, and other KPIs while providing actionable insights.
- Create SEO-friendly and engaging content for blogs, landing pages, website pages, social media, email campaigns, and other digital channels.
- Collaborate with designers, developers, and content writers to improve website performance, user experience, and conversion rates.
- Perform regular website audits and implement recommendations to improve search visibility and organic traffic.
- Research competitors, identify new growth opportunities, and stay updated with Google's algorithm updates and the latest digital marketing trends.
- Plan and execute social media marketing strategies to improve brand awareness, engagement, and lead generation.
- Measure, analyze, and prepare weekly/monthly performance reports with recommendations for continuous improvement.
- Use SEO and marketing tools such as Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, Keyword Planner, and Meta Business Suite.
- Continuously identify new digital marketing opportunities, automation tools, and AI-driven solutions to improve marketing performance and business growth.
Job Type: Full-time
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Are you willing to work within our payscale for the Digital Marketing Specialist position at Opacify Pvt Ltd?
Education:
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
