Marketing & Lead Follow-Up Executive
Location
Kolkata, West Bengal
Salary
₹12,000 – ₹15,000 per month
Experience
0–2 Years (Freshers Welcome)
Industry
Rainwear, Workwear & Home Essentials
About the Role
We are looking for a creative, organized, and proactive Marketing & Lead Follow-Up Executive to support our sales and marketing activities. The role involves managing customer inquiries, ensuring timely follow-ups, maintaining active social media engagement, and creating high-quality marketing materials including catalogues, brochures, presentations, and digital content.
This position is ideal for someone who enjoys a combination of customer interaction, content creation, and marketing coordination.
Key Responsibilities
Lead Management & Customer Follow-Up
* Maintain a record of all incoming inquiries from WhatsApp, phone calls, email, social media, and website sources.
* Follow up with prospective customers, distributors, dealers, and corporate clients.
* Ensure that no inquiry remains unattended and all leads are updated regularly.
* Coordinate meetings, product presentations, and customer communications with management.
* Maintain lead tracking reports using Excel and other internal systems.
Social Media Management
* Manage the company’s presence across Instagram, Facebook, LinkedIn, and other relevant platforms.
* Create and schedule regular posts, reels, stories, and promotional content.
* Respond to social media inquiries, comments, and messages.
* Monitor engagement and suggest ideas to improve reach and visibility.
Content Creation & Marketing Collateral
* Design and update product catalogues, brochures, flyers, presentations, and marketing materials.
* Create product sheets and promotional documents for customers and distributors.
* Develop content, captions, and creatives for social media campaigns.
* Coordinate product photography, videos, and marketing assets when required.
* Ensure all marketing materials are professionally presented and aligned with the company brand.
Digital Marketing Support
* Assist in creating and managing Meta (Facebook & Instagram) advertising campaigns.
* Support lead generation initiatives through digital platforms.
* Monitor campaign inquiries and ensure timely follow-up.
* Coordinate with external agencies or freelancers when required.
Desired Skills
* Good communication skills in English, Hindi, and Bengali (preferred).
* Proficiency in Canva, PowerPoint, Microsoft Excel, and Microsoft Word.
* Ability to create professional catalogues, brochures, presentations, and social media creatives.
* Basic understanding of social media marketing and Meta Ads.
* Strong organizational and follow-up skills.
* Creative mindset with attention to detail.
* Ability to manage multiple tasks and meet deadlines.
Educational Qualification
* Graduate or pursuing graduation in Marketing, Commerce, Business Administration, Mass Communication, Design, or related fields.
* Freshers with relevant skills are encouraged to apply.
Preferred Candidate Profile
* Energetic, creative, and self-motivated.
* Comfortable speaking with customers and following up on inquiries.
* Strong interest in marketing, branding, and content creation.
* Experience using Canva or similar design tools will be an advantage.
* Ability to work independently and take ownership of assigned tasks.
About the Company
Viva Impex is a growing organization engaged in the manufacturing and marketing of rainwear, workwear, and home essentials, serving both B2B and B2C customers across India. Our focus is on delivering quality products, building strong customer relationships, and creating impactful marketing initiatives that drive business growth.
We are looking for energetic and creative individuals who are eager to learn, take ownership, and grow with the organization as we expand our presence across multiple product categories and sales channels.
How to Apply
Please send your resume along with samples of any:
* Social media creatives
* Brochures
* Catalogues
* Presentations
* Canva designs
* Marketing content created by you
Applications without sample work may not be considered.
Freshers with strong design, content creation, and communication skills are encouraged to apply.
Interview Requirement
Candidates shortlisted for the interview are requested to carry or share the following:
* Samples of any social media posts, creatives, brochures, catalogues, presentations, or marketing materials created by them.
* Canva portfolio or links to any design work (if available).
* A sample social media post and caption promoting a rainwear product.
* A sample brochure, catalogue page, or product flyer designed for a rainwear or consumer product brand (existing work or created specifically for the interview).
Candidates may be asked to complete a short practical assignment involving:
* Creating a social media creative for a rainwear product.
* Drafting a promotional caption.
* Designing a simple catalogue page using Canva or PowerPoint.
* Preparing a basic lead follow-up communication.
Pay: ₹12,000.00 - ₹15,000.00 per month
Application Question(s):
- Current and expected ctc
- Science City location is ok
Work Location: In person
