Performance Marketer (Digital Marketing)
Location: Pitampura, Delhi (Onsite – Full-Time)
Experience: 3+ Years
ROLE OVERVIEW
Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.
You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but building structured, insight-led campaigns that drive measurable business outcomes.
WHAT WE MEAN BY 'PERFORMANCE MARKETER'
- Understands and builds campaign architecture — not as an executor, but as a strategist who knows when to follow best practices and when to break them
- Can identify audience signals, creative fatigue, and funnel drop-offs and act on them proactively
- Handles budget allocation with precision and confidence — not guesswork or over-spend
- Sets a clear optimisation hypothesis for every test — no random changes, no open loops
- Reviews their own campaign data, tracks their own KPIs, and holds themselves to a performance standard before anyone else does
- Treats every underperforming campaign as data, not as failure
- Never blames the creative team, the platform, or the client brief — they optimise or they learn
KEY RESPONSIBILITIES
Campaign Strategy & Execution
- Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display & Shopping)
- Manage monthly ad budgets of ₹30K–₹1 Lakh across Google and Meta — with full accountability for spend efficiency
- Build structured campaign architecture: audience segmentation, funnel mapping, ad set organisation
- Own and optimise campaigns end-to-end — not just run them
Accountability & Reporting
- Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate
- Build performance reports with clear insights and actionable recommendations — not just data dumps
- Share weekly performance reviews: what worked, what didn't, and what's changing
- Maintain dashboards, campaign documentation, and audit trails
Testing & Optimisation
- Design and execute A/B tests across creatives, audiences, landing pages, and copy with clear hypotheses
- Identify patterns in performance data and translate them into optimisation actions
- Conduct competitor and trend research to stay ahead of the curve
- Raise blockers early — waiting until a campaign fails before flagging it is not acceptable
Tracking & Infrastructure
- Ensure accurate tracking via GA4, GTM, and Meta Pixel / Events Manager
- Coordinate with creative and performance teams for timely asset delivery
- Proactively flag tracking issues, attribution discrepancies, and data gaps
WHAT WE'RE LOOKING FOR
Non-Negotiables
Strong Advantages
3+ years experience in Meta Ads Manager and Google Ads
Exposure to D2C, lifestyle, or premium e-
commerce brands
Demonstrated ability to strategise campaigns — not just execute
Experience managing high-ticket or jewellery/luxury brands
Hands-on experience managing ₹30K–
₹1L/month budgets
Familiarity with CRM / sales tools (HubSpot,
Zoho, etc.)
Strong understanding of campaign structure, targeting, budgeting, and funnels
Network in the jewellery or creative industry
Working knowledge of GA4, GTM, Meta Events Manager
Experience with shopping campaigns and product feed optimisation
Radical ownership over your campaigns and outcomes
Self-directed — needs zero hand-holding
Strong analytical and reporting skills
Clear communication and structured thinking
ACCOUNTABILITY STANDARDS
Accountability is not a value we post on a wall. It is a daily operating standard.
You will be expected to:
- Own your results — good and bad — without externalising blame
- Maintain 100% campaign documentation hygiene at all times — no excuses, no catch-up sessions
- Submit weekly self-assessments: what performed, what underperformed, and what you are changing
- Show up to every campaign review prepared — data pulled, insights ready, hypotheses internalised
- Meet your own commitments to the team: reports on time, every time
- Raise blockers early — waiting until a campaign fails before flagging it is not acceptable
- Continuously refine your approach — stagnation in performance marketing is regression
Pay: ₹300,000.00 - ₹600,000.00 per year
Work Location: In person
