The Head of Marketing is responsible for developing and executing the organization's marketing strategy across residential, commercial, plotted development, and mixed-use projects. The role drives brand equity, lead generation, customer acquisition, project launches, market positioning, and revenue growth while ensuring alignment with business objectives.
Key Result Areas (KRAs)
1. Strategic Marketing Leadership
- Develop annual and long-term marketing strategies.
- Align marketing initiatives with sales and business objectives.
2. Brand Management
- Strengthen corporate and project branding.
- Maintain consistency across all communication channels.
3. Lead Generation & Demand Creation
- Deliver qualified leads through digital and offline channels.
- Optimize customer acquisition costs and campaign effectiveness.
4. Project Marketing & Launches
- Lead end-to-end marketing for project launches and sales campaigns.
- Coordinate with sales, CRM, design, and agency partners.
5. Team Leadership
- Build and mentor a high-performing marketing team.
- Establish performance metrics and development plans.
Key Performance Indicators (KPIs)
- Lead Generation Achievement (%)
- Cost Per Lead (CPL)
- Marketing ROI
- Website Traffic Growth
- Brand Awareness Metrics
- Sales Conversion Support Ratio
- Project Launch Success Rate
- Customer Engagement Scores
- Digital Campaign Performance
- Budget Adherence (%)
Roles & Responsibilities
- Formulate integrated marketing strategies.
- Manage ATL, BTL, Digital, PR, Events, and Influencer Marketing.
- Oversee SEO, SEM, social media, email marketing, and CRM campaigns.
- Conduct market intelligence and competitor analysis.
- Manage marketing budgets and agency relationships.
- Present performance dashboards to senior leadership.
- Drive innovation, automation, and marketing technology adoption.
- Ensure compliance with brand guidelines and regulatory requirements.
Educational Qualification
Essential:
- MBA in Marketing / Business Administration.
- Bachelor's Degree in Marketing, Business, Communications, or related discipline.
Preferred:
- Certifications in Digital Marketing, Analytics, CRM, or Brand Management.
Experience
- 12–18 years of marketing experience.
- Minimum 5–8 years in leadership roles.
- Proven real estate sector experience.
- Experience handling large-scale project launches and multi-location campaigns.
Competency Framework
Leadership Competencies:
- Strategic Thinking
- Business Acumen
- Change Management
- Stakeholder Management
Functional Competencies:
- Brand Strategy
- Digital Marketing
- CRM & Marketing Automation
- Analytics & Reporting
- Budget Management
Behavioral Competencies:
- Innovation
- Customer Focus
- Collaboration
- Decision Making
- Accountability
Decision-Making Authority
- Marketing budget recommendations.
- Agency selection and evaluation.
- Campaign approvals within approved budget limits.
- Team performance reviews and development planning.
Pay: ₹1,000,000.00 - ₹2,500,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
