Role Overview
We are hiring a Digital Marketing Specialist who understands both performance marketing and real estate audience behavior. This role will focus on lead generation, branding, course promotion, and community growth.
You will be responsible for building Acrebook’s digital presence, driving high-quality leads, and scaling our real estate education + platform ecosystem.
Key Responsibilities1. Performance Marketing & Lead Generation
· Plan and manage paid ad campaigns (Google Ads, Meta Ads, YouTube)
· Generate high-quality real estate buyer & investor leads
· Optimize funnels for conversion (landing pages, forms, retargeting)
2. Real Estate Course & Funnel Marketing
· Promote real estate courses, workshops, and educational content
· Build and optimize sales funnels (lead magnets, webinars, drip campaigns)
· Manage email marketing and automation for nurturing leads
3. Social Media Growth & Branding
· Develop and execute social media strategies (Instagram, LinkedIn, YouTube)
· Create campaigns around:
· Property showcases
· Investment insights
· Educational content
· Build Acrebook into a trusted real estate brand
4. Content & SEO
· Plan and execute SEO strategies targeting real estate keywords
· Work on:
· Blogs
· Landing pages
· Educational content
· Improve organic traffic and authority
5. Community & Course Platform Management
· Support and grow learning communities (Skool or similar platforms)
· Manage user engagement, onboarding, and retention
· Coordinate course launches and promotions
6. Analytics & Optimization
· Track KPIs like:
· Cost per lead (CPL)
· Conversion rates
· ROI on campaigns
· Continuously optimize campaigns using data insights
Required Skills & Experience
· 1+ years in digital marketing / growth marketing
· Strong experience in: Meta Ads & Google Ads
· Lead generation funnels
· Social media marketing
· Experience in real estate, education, or course selling is a BIG plus
· Understanding of sales funnels, landing pages, and audience targeting
· Hands-on with tools like: Google Analytics (GA4), CRM / email tools
· Ability to work independently in a remote, fast-paced environment
Preferred (Nice to Have)
· Experience with Skool, Kajabi, Teachable, or similar platforms
· Knowledge of personal branding & content marketing
· Video/content strategy experience (Reels, Shorts, YouTube)
· Basic design or copywriting skills
What Success Looks Like
· Consistent flow of qualified real estate leads
· Successful promotion of courses/workshops
· Strong and growing social media presence
· Increased brand authority in the real estate space
What We Offer
· 100% Remote
· High-growth startup environment
· Ownership over marketing strategy
· Competitive salary + performance incentives
· Opportunity to build a real estate + education brand from the ground up
Work Location: Remote
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: Remote
