About the role
Own day-to-day CRM at PlatinumRx. You will run the campaigns that bring customers back for their next refill across push, WhatsApp, SMS, email and in-app. Hands-on: you build the campaign, write the copy, pull the numbers and decide what changes next.
What you will do
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Build, QA and launch retention campaigns and journeys in CleverTap across all channels
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Write the copy yourself. Push titles, WhatsApp templates, SMS and subject lines that sound like a person, not a promo blast
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Build and maintain segments, and keep campaign and journey naming clean so reporting stays reliable
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Run A/B tests on copy, timing and channel mix, and report what actually moved CTR, CVR and revenue
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Track performance in Google Sheets, maintain the dashboards, and flag drops before anyone asks
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Work with design, content and product on creatives, landing pages and anything the campaign needs
What we are looking for
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Minimum 1 year hands-on in CleverTap, MoEngage, WebEngage, Braze, Netcore or similar. You have built journeys and segments yourself, not briefed someone else to
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Strong short-form copywriting. Push, WhatsApp and SMS leave very little room
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Solid Google Sheets. Pivots, lookups, IF logic, and a clean performance tracker built without help
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Comfortable with numbers. You can read CTR, CVR, delivery and revenue and explain what happened
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Attention to detail. Broken deep links, wrong segments and typos in a push already sent to lakhs of users are avoidable
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Able to run several campaigns a week without dropping any
Good to have
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E-pharmacy, healthcare, e-commerce or any repeat-purchase business
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Basic SQL or pulling your own data from Metabase, Looker or Redash
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WhatsApp Business API providers like Gupshup, Wati or Interakt, including template submission
