Job DescriptionConceptualiser – Alco-Bev Events & Brand Experiences
Company: Anthem
Department: Creative & Strategy
Location: Chhattarpur
Employment Type: Full-Time
Experience: 4–8 Years (Events/Experiential/Alco-Bev Preferred)
About Anthem
At Anthem, we don't just execute events—we create experiences that leave a lasting impression. We partner with leading alcohol beverage brands to conceptualize and deliver premium launches, bar takeovers, festivals, trade engagements, luxury experiences, and consumer activations that build unforgettable brand stories.
We are looking for a highly creative Conceptualiser who can transform a client brief into an extraordinary experience through innovative ideas, storytelling, and immersive event concepts.
Role Overview
The Conceptualiser will be responsible for developing creative event concepts, brand narratives, and experiential marketing ideas for premium alcohol beverage brands. The role demands strategic thinking, exceptional storytelling, trend awareness, and close collaboration with client servicing, design, and production teams to create winning pitches and memorable brand experiences. Similar roles in the events industry emphasize concept development, storytelling, consumer insight, and collaboration across creative, design, and production functions.
Key Responsibilities
- Understand client briefs, business objectives, target audience, and brand positioning.
- Develop unique event themes, concepts, and immersive brand experiences.
- Build compelling pitch presentations, mood boards, and storytelling decks.
- Conceptualize:
- Brand Launches
- Consumer Activations
- Trade Events
- Luxury Experiences
- Festivals & Music Events
- On-Trade & Off-Trade Promotions
- Influencer & Hospitality Engagements
- Create customer journey maps and experience flow.
- Collaborate with Design, 3D Visualization, Production, and Client Servicing teams to ensure concepts are execution-ready.
- Present ideas confidently to clients and internal stakeholders.
- Research global trends in experiential marketing, nightlife, hospitality, mixology, entertainment, and luxury branding.
- Ensure every concept aligns with brand identity, budget, feasibility, and business objectives.
- Work with production teams to maintain creative integrity during execution.
Key Skills
- Creative Thinking & Ideation
- Brand Storytelling
- Presentation & Pitch Development
- Consumer Experience Design
- Strategic Thinking
- Excellent Written & Verbal Communication
- Trend Research
- Client Presentation Skills
- Problem Solving
- Attention to Detail
- Time Management
Technical Skills
- Microsoft PowerPoint
- Canva
- Adobe Creative Suite (Preferred)
- AI Tools (ChatGPT, Midjourney, Firefly, Gemini, etc.)
- Microsoft Office
- Google Workspace
Preferred Experience
- 4–8 years in Events, Experiential Marketing, Advertising, or Creative Strategy.
- Experience handling premium lifestyle, hospitality, FMCG, luxury, or alcohol beverage brands.
- Strong portfolio showcasing successful event concepts, pitch decks, campaigns, or experiential activations.
- Experience working with event production and fabrication teams is preferred.
Education
- Bachelor's degree in Marketing, Advertising, Event Management, Mass Communication, Design, or a related field.
- A postgraduate qualification is an added advantage.
What Success Looks Like
- Consistently delivers innovative, award-worthy concepts.
- Wins client confidence through impactful presentations.
- Converts briefs into high-conversion pitches.
- Creates memorable brand experiences that strengthen customer engagement.
- Collaborates effectively with cross-functional teams while meeting deadlines.
Why Join Anthem?
- Work with leading Alco-Bev brands.
- Opportunity to shape iconic experiential campaigns.
- Collaborative, fast-paced, and innovation-driven culture.
- Exposure to large-scale national events and premium brand experiences.
- A platform where creativity, ownership, and bold ideas are celebrated.
Anthem is an Equal Opportunity Employer. We celebrate creativity, diversity, and innovation, encouraging individuals with a passion for experiential marketing to build exceptional brand experiences with us.
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
