We're Hiring: Join Our Growing Team at Indian Edu Hub!
Indian Edu Hub (IEH) is a fast-growing EdTech startup dedicated to providing innovative educational solutions, career guidance, and training programs. We are seeking a results-driven Performance Marketing Specialist to manage and optimize paid digital campaigns for student acquisition and lead generation. The ideal candidate will have experience with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools to drive qualified leads, maximize ROI, and support enrollment growth.
Job Title: Performance Marketing Specialist
Location: Bengaluru
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube, and other relevant digital platforms.
- Generate high-quality student leads for Online UG, PG, Certification, and Skill Development programs.
- Manage advertising budgets efficiently to maximize lead quality and reduce Cost Per Lead (CPL).
- Monitor campaign performance and optimize key metrics such as ROAS, CPL, CPA, CTR, conversion rate, and enrollment rate.
- Conduct A/B testing for ad creatives, landing pages, audiences, and campaign strategies to improve performance.
- Collaborate with the admissions, sales, content, and design teams to improve lead conversion and campaign effectiveness.
- Build and maintain dashboards using Google Analytics 4 (GA4), Looker Studio, and other reporting tools.
- Analyze student behavior, customer journeys, and funnel performance to improve conversion rates.
- Implement and manage tracking, attribution, and conversion measurement using Google Tag Manager (GTM) and analytics tools.
- Stay updated with digital marketing trends, platform updates, and EdTech industry best practices.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in Performance Marketing, preferably in the EdTech or Education industry.
- Proven experience managing paid campaigns focused on lead generation and measurable ROI.
- Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Experience with conversion tracking, attribution models, and marketing analytics. Strong analytical, problem-solving, and campaign optimization skills.
- Advanced proficiency in Excel or Google Sheets.
- Excellent communication and cross-functional collaboration skills.
- We are also accepting applications for the following positions: Digital Marketing Executive, Performance Marketing Executive, Meta Ads Specialist, Google Ads Specialist, Digital Marketing Manager, and Performance Marketing Manager.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
