Social Media & Growth Executive
Company: Elpido
Location: Chennai
Employment Type: Full-Time
Experience: 1–3 years
Department: Marketing
About Elpido
Elpido is a technology-enabled home services platform connecting customers with trained and verified service partners for services such as babysitting, new mother assistance, housekeeping and other home-care services.
We are building a trusted, convenient platform that makes it easier for customers to access reliable help while creating meaningful earning opportunities for our service partners.
We are looking for a Social Media & Growth Executive who can help build Elpido's brand from the ground up and turn social media into a meaningful source of customer bookings, partner registrations and brand awareness.
This is not a traditional "post 3 times a week" social media role. We are looking for someone who understands growth, content, performance marketing and social media and is excited to experiment.
Key Responsibilities
1. Social Media Management
- Own Elpido's day-to-day presence across Instagram, Facebook, LinkedIn and other relevant platforms.
- Develop and maintain a monthly content calendar.
- Plan content around customer acquisition, partner acquisition, brand awareness and education.
- Identify trending formats, topics, sounds and content styles relevant to Elpido's audience.
- Write compelling captions, hooks, CTAs and social media copy.
- Manage comments, DMs and basic community engagement.
- Ensure consistent brand voice across all platforms.
2. Social Media Growth
- Develop strategies to grow Elpido's organic reach and engagement.
- Experiment with different Reel formats, hooks, storytelling styles and CTAs.
- Identify what content is generating profile visits, enquiries, app registrations and bookings.
- Build city-specific social media strategies for markets such as Bangalore and Chennai.
- Continuously test new approaches rather than relying on repetitive content.
3. Customer Acquisition
- Create social campaigns designed to generate customer enquiries and bookings.
- Develop content around real customer problems and situations.
- Understand customer personas and create content specifically for them.
- Work with the creative team to develop high-converting ad creatives.
- Coordinate with the performance marketing team/freelancer for Meta campaigns.
- Monitor campaign performance and recommend creative or targeting changes.
4. Partner Acquisition
A major part of this role will be helping Elpido acquire and activate service partners.
- Develop campaigns to attract babysitters, nurses, students, homemakers and other suitable service professionals.
- Create compelling recruitment messaging around earning opportunities and flexible work.
- Develop city-wise partner acquisition campaigns.
- Track partner leads from social media through registration and activation.
- Identify why interested candidates are dropping off before becoming active partners.
- Continuously test new recruitment offers, messaging and content.
5. Influencer & Creator Marketing
- Identify relevant local influencers and micro-influencers.
- Build relationships with creators in Bangalore, Chennai and other target cities.
- Coordinate influencer collaborations and UGC campaigns.
- Negotiate deliverables and coordinate content requirements.
- Track the performance of influencer campaigns.
- Build a network of creators who can repeatedly work with Elpido.
6. Content Strategy
Work closely with the Graphic Designer & Video Content Creator to convert marketing objectives into content.
For example:
Objective: Acquire babysitting partners
→ Develop the campaign idea
→ Define the target audience
→ Create the hook
→ Give the creator the content brief
→ Publish
→ Track registrations
→ Analyse results
→ Improve the next campaign.
7. Analytics & Reporting
Track and report:
- Followers and reach
- Reel views
- Engagement rate
- Profile visits
- Website/app traffic
- Leads generated
- Cost per lead
- Partner registrations
- Verified partners
- Activated partners
- Customer enquiries
- App registrations
- Bookings generated
- Cost per acquisition
Prepare a weekly marketing performance report with clear recommendations on what should be continued, stopped or tested next.
What We Are Looking For
- 1–3 years of experience in social media, digital marketing or growth marketing.
- Strong understanding of Instagram and short-form video.
- Experience with Meta Business Suite and Meta Ads is highly preferred.
- Strong understanding of social media algorithms and content distribution.
- Excellent copywriting and communication skills.
- Ability to understand customer psychology.
- Strong analytical and problem-solving skills.
- Comfortable working in a fast-paced startup environment.
- Willingness to experiment, test and learn quickly.
- Strong ownership — you should be able to take an idea from concept to execution.
Preferred Experience
Experience working with:
- Startups
- Consumer brands
- Marketplaces
- Home-service businesses
- D2C brands
- Apps
- Local businesses
- Healthcare/childcare brands
- Gig-economy or partner-based businesses
will be an advantage.
Important: What This Role Is NOT
This is not a role where your primary responsibility is simply:
- Posting Canva templates
- Increasing followers
- Scheduling posts
- Copy-pasting captions
- Reporting likes and comments
We want someone who thinks:
"How can I get 100 more customers?"
and
"How can I get 200 more active service partners?"
Key Performance Indicators (KPIs)
Your performance will be evaluated based on:
- Organic social media growth
- Quality and consistency of content strategy
- Customer leads generated
- Partner leads generated
- Cost per acquisition
- Partner activation rate
- Customer bookings attributable to marketing
- Successful influencer/creator campaigns
- Improvement in campaign performance over time
Why Join Elpido?
- Work directly with a growing startup.
- Opportunity to build a brand from an early stage.
- High ownership and independence.
- Opportunity to experiment with new marketing strategies.
- Work across customer acquisition and partner acquisition.
- Direct impact on the company's growth.
If you love social media, understand what makes people stop scrolling, and want to build something rather than simply manage a page, we'd love to hear from you.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
