Job Description Job Title Sr Digital Media Director Role Department Digital Media Work Level Sr Manager Age Group 30 – 34years Total Experience 5 – 8 years Number of Direct Reports 1-2 Work Location RCP, Navi Mumbai Place in the Organization About the Organisation Job Purpose The Senior Digital Media Director role requires experience managing high volume eRetail campaigns. In this role, you will be the go-to Retail Media Network expert, leading strategic management of eRetail campaigns. You will act as the central hub of collaboration across several departments. You will translate media-led strategies in to actionable business insights for brands .You will contribute to Vibrant product and business strategy. This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and report into a Digital Media Head. Key Accountabilities: Most important task(s) accountable for; what must be accomplished • Contribute to the development and execution of market media strategies for eRetail channels, including developing strategic roadmaps, test plans, and risk/benefit analysi. • Translate objectives from marketing and account leadership into strategy and tactics for eRetail channels. • Demonstrate eRetail thought leadership by developing and delivering such as presentations, Point of Views, business cases, execution process documents, playbooks, optimization best practices and performance reports. • Work with Retail brand teams to identify and understand their needs, campaign performance, and opportunities to grow the relationship. • Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback. • Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights • Support growth / sales efforts • Consult with individual teams to ensure best practices are being used and to brainstorm new approaches to achieving campaign goals • Mastery of all Campaign Management and Planning & Optimization functional responsibilities Personal Profile: Personal qualities, skills required, previous experience Qualifications • 5+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, or CPG • Strong Microsoft Excel skills: pivot tables, Vlookups, and chart building. Working knowledge of Visual Basic macros is a plus. • Past proficiency within Paid Social Platforms (Google, Facebook/Instagram Power Editor) • Past proficiency within DSPs to run Video & Display (Google's DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD), will added advantage. • Experience with all facets of eRetail channels: retail, content, media, and platform nuances • Proficient user of digital ads trafficking tools such as DCM . • Proficient user of Microsoft Office suite, especially Excel (can perform complex functions) and PowerPoint • Digital media strategy and plan development • Experience against several media buying strategies; self-service, managed buyer, partner negotiations • Demonstrated collaborative approach to success through partnerships, where individual success is part of team and campaign success. • Ability to draw conclusions and devise strategic recommendations based on data analysis and findings • Campaign management, consultative explaining skills, and the ability to interact at all levels of management, including the executive level, to advocate and influence direction Lateral Contacts: Key individuals, teams within the concern whose collaboration is needed on a permanent basis by the position
