Absolutely — I’d make AI tools a mandatory requirement, not just a “good to have,” and position it as AI-assisted digital marketing and SEO, rather than making the role sound like an AI specialist.
SEO Manager / Analyst
Location: Kochi, Kerala
Experience: Prior experience in SEO / Digital Marketing
Employment Type: Full-time
About the Role
We are looking for a results-oriented SEO Manager / Analyst with hands-on experience across SEO, Digital Marketing, Social Media and Email Marketing.
The person will be responsible for managing and driving the organization's complete SEO and SMM activities, from strategy and planning to execution, monitoring and performance analysis.
The ideal candidate should be comfortable working with data, content, digital platforms and AI-powered tools, and should understand how these capabilities can be integrated to improve search visibility, content performance, engagement and business outcomes.
Key Responsibilities
- Develop and execute comprehensive SEO strategies for the organization and its clients.
- Handle complete On-Page and Off-Page SEO activities.
- Conduct keyword research, competitor analysis and search-intent analysis.
- Optimize website content, page structure, meta titles, descriptions, headings, internal linking and other on-page elements.
- Plan and execute link-building and off-page optimization strategies.
- Monitor keyword rankings, organic traffic, backlinks and other SEO performance metrics.
- Identify technical and content-related SEO opportunities and coordinate with relevant teams for implementation.
- Manage Social Media Marketing (SMM) strategies and execution.
- Develop and implement social media content and growth strategies.
- Monitor social media performance, audience engagement and competitor activity.
- Support Email Marketing campaigns, including planning, execution and performance analysis.
- Use analytics and SEO tools to identify opportunities for growth and optimization.
- Integrate AI tools into SEO, content research, analysis, ideation, optimization and digital marketing workflows.
- Explore and evaluate emerging AI tools that can improve productivity, research, content quality and campaign performance.
- Track digital marketing performance and prepare regular reports and actionable insights.
- Stay updated with Google algorithm changes, SEO best practices, social media trends and emerging digital marketing technologies.
- Work closely with content, creative, web development and marketing teams to ensure integrated digital campaigns.
Required Candidate Profile
- Prior professional experience in SEO / Digital Marketing is mandatory.
- Strong practical knowledge of On-Page SEO and Off-Page SEO.
- Experience with Social Media Marketing and management.
- Working knowledge of Email Marketing.
- Strong understanding of keyword research, content optimization, link building and SEO analytics.
- Strong working knowledge of AI tools is mandatory.
- Should be able to effectively use AI tools for research, content ideation, keyword analysis, competitor analysis, content optimization, reporting and productivity enhancement.
- Should have the ability to identify the right AI tool for a particular marketing task and integrate it into the workflow.
- Strong analytical and problem-solving abilities.
- Ability to analyse data and convert insights into actionable strategies.
- Good understanding of Google Analytics, Google Search Console and other SEO tools.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Should be proactive, curious and willing to continuously learn and experiment with new digital and AI tools.
Good to Have
- Experience with tools such as SEMrush, Ahrefs, Moz, Screaming Frog or similar SEO platforms.
- Experience with AI-powered SEO, content and analytics platforms.
- Basic understanding of Google Ads / paid digital marketing.
- Knowledge of WordPress and basic HTML/CSS.
- Experience in managing SEO for multiple brands or clients.
- Understanding of local SEO and Google Business Profile optimization.
- Experience in developing digital marketing reports and dashboards.
What We Offer
This role provides an opportunity to work across SEO, Social Media, Content, Digital Marketing, Analytics and AI-enabled marketing, giving the candidate exposure to multiple brands and real-world marketing challenges.
The candidate will have the opportunity to take ownership of digital growth initiatives and contribute directly to organic visibility, traffic, engagement, lead generation and digital brand building.
If you understand SEO beyond keywords and rankings, and know how to combine digital marketing expertise with the power of AI tools, we'd like to hear from you.
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Experience:
- total work: 1 year (Required)
Work Location: In person
