Experience: 3-4 years
Job Summary
We are looking for an experienced Digital Marketing Executive with 4+ years of experience in digital marketing, preferably in the IT Services industry. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate quality leads, increase brand awareness, and support business growth.
Key Responsibilities
- Develop and execute digital marketing strategies for IT services and solutions.
- Manage SEO, SEM, Google Ads, and social media marketing campaigns.
- Plan and execute lead generation campaigns through multiple digital channels.
- Create and manage content for websites, blogs, social media, email campaigns, and landing pages.
- Monitor website performance using Google Analytics, Google Search Console, and other tools.
- Optimize website content and landing pages for SEO and conversions.
- Manage LinkedIn marketing campaigns targeting B2B audiences.
- Run and optimize paid campaigns on Google Ads, LinkedIn Ads, Facebook Ads, and other platforms.
- Track campaign performance and prepare regular reports with actionable insights.
- Coordinate with the sales and business development teams to improve lead quality and conversion rates.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills
- Strong knowledge of SEO (On-Page, Off-Page, Technical SEO)
- Google Ads & PPC Campaign Management
- Social Media Marketing (LinkedIn, Facebook, Instagram, X)
- Email Marketing & Marketing Automation
- Content Marketing & Copywriting
- Google Analytics (GA4) and Google Search Console
- Lead Generation for B2B IT Services
- Keyword Research and Competitor Analysis
- Conversion Rate Optimization (CRO)
- Basic understanding of WordPress and website management
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Google Ads, Google Analytics, HubSpot, or relevant certifications are preferred.
- Experience in IT Services, Software Development, SaaS, or Technology companies is highly preferred.
Only Gujarat based candidates can apply
Pay: Up to ₹40,000.00 per month
Work Location: In person
