About AutismCOE
Role Summary
We are looking for a PPC Specialist with strong hands-on experience in Google Ads and Meta Ads. The primary responsibility will be to create, manage, optimize, and scale paid advertising campaigns focused on lead generation and measurable business results.
A understanding of SEO is required, but PPC and paid advertising will be the primary focus of this role.
This is a hands-on execution role for someone who is comfortable working directly inside advertising platforms, analyzing campaign data, optimizing performance, and improving lead quality.
Key ResponsibilitiesPPC & Paid Advertising — Primary Focus
- Create, manage, and optimize Google Ads Search campaigns.
- Manage and optimize Meta Ads (Facebook & Instagram) campaigns.
- Conduct keyword research, audience targeting, negative keyword management, and bid optimization.
- Monitor and optimize CPC, CTR, CPL, CPA, conversion rate, and lead quality.
- Manage campaign budgets and allocate spend toward high-performing campaigns.
- Create and test different ad copies, audiences, keywords, and campaign structures.
- Run A/B tests for ads, creatives, landing pages, and targeting.
- Identify underperforming campaigns and implement optimization strategies.
- Scale successful campaigns while maintaining cost and lead quality.
- Optimize campaigns for lead generation and conversions, not just traffic.
- Align PPC campaigns with business goals, including client acquisition and recruitment.
- Experience with Indeed Ads for recruitment campaigns will be an advantage.
- Basic understanding of LinkedIn Ads is a plus.
Tracking, Analytics & Reporting
- Set up and monitor conversion tracking for Google Ads and Meta Ads.
- Work with Google Tag Manager (GTM) and Meta Pixel.
- Monitor the complete funnel from ad click → landing page → lead → conversion.
- Analyze campaign performance and identify conversion drop-offs.
- Use Google Analytics/GA4 and advertising platform data to make optimization decisions.
- Prepare weekly and monthly performance reports with clear insights and recommendations.
SEO — Secondary Responsibility
- Perform on-page SEO for landing pages.
- Optimize meta titles, meta descriptions, headings, and target keywords.
- Conduct basic keyword research and identify high-intent search opportunities.
- Make landing-page SEO recommendations to improve organic visibility.
- Understand technical SEO concepts such as indexing, page structure, and schema.
- Coordinate with the content/web team when required.
Required Skills
- 1–5 years of hands-on experience in PPC/Performance Marketing.
- Strong practical experience with Google Ads — Search campaigns are mandatory.
- Strong practical experience with Meta Ads.
- Experience managing lead-generation campaigns.
- Good understanding of campaign structure, keywords, bidding, targeting, budgets, and optimization.
- Strong understanding of conversion tracking and performance metrics.
- Ability to analyze campaign data and make data-driven decisions.
- working knowledge of SEO.
- Strong analytical and problem-solving skills.
Preferred Skills
- Experience with Indeed Ads or recruitment advertising campaigns.
- Experience in lead generation for service-based businesses.
- Experience working with CRM/ATS systems.
- Familiarity with automation tools such as Zapier, Make, or similar platforms.
- Experience with GA4, GTM, Meta Pixel, and conversion tracking.
Important — Please Read Before Applying
- This is a hands-on PPC execution role.
- Candidates must have real-world experience managing paid campaigns.
- Google Ads and Meta Ads experience is mandatory.
- Candidates with only theoretical, academic, or course-based PPC knowledge will not be considered.
- This is not primarily an SEO role.
- Candidates should be comfortable analyzing campaign data and taking ownership of campaign optimization and performance.
Work Details
- Job Type: Full-time
- Work Mode: On-site / In-office
- Location: Sector 74, Mohali, Punjab
- Shift: 6:00 PM – 3:30 AM IST
- Working Days: 5 days per week
- Shift: US Night Shift / EST Support
Important Work Conditions
This is a strictly on-site night shift position. Please review the following before applying:
- No remote work option is available.
- No cab/transportation facility is provided.
- No meal facility is provided.
- Candidates must arrange their own transportation.
- Willingness to work 6:00 PM – 3:30 AM IST is mandatory.
- Applications will be considered only from candidates who are comfortable with the shift timing and daily commute to Sector 74, Mohali.
About AutismCOE
Autism Center of Excellence (AutismCOE)
Website: www.autismcoe.com
Email: [email protected]
Pay: ₹25,000.00 - ₹40,000.00 per month
Ability to commute/relocate:
- Chandigarh: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Campaign Optimization — Technical
If a Google Ads campaign is generating clicks but very few leads, what 3–4 things would you check first before making major changes?
Which platforms have you personally managed campaigns on?
- Have you personally worked with Google Tag Manager (GTM), GA4, Google Ads conversion tracking, or Meta Pixel? Please mention which ones you have implemented or managed.
Education:
Language:
Shift availability:
Work Location: In person
