SHIVA MEDIA – COMPANY AND WORK DESCRIPTION
Company Name: Shiva Media
Industry: Advertising and Marketing
Specialization: Outdoor Advertising, OOH Media and Integrated Marketing Solutions
Area of Operations: Jharkhand, Bihar, West Bengal, Odisha, Assam and Tripura
About Shiva Media
Shiva Media is a full-service outdoor advertising and integrated marketing company with more than two decades of experience in the advertising industry. Established in 2005, the company provides complete advertising solutions to brands, advertising agencies, educational institutions, retail businesses, real-estate companies and other organisations.
The company has a strong outdoor media network across Eastern and North-Eastern India, covering more than 250 cities. Shiva Media owns and manages over 200 strategically located outdoor media assets, including hoardings, unipoles, gantries and other premium advertising sites.
Shiva Media has worked with more than 5,000 clients and has successfully executed advertising campaigns for brands such as ACC Limited, Physics Wallah, V-Mart, Lux, Bisk Farm and Tanishq.
Major Services
Shiva Media provides the following advertising and marketing services:
- Outdoor advertising and OOH media planning
- Hoarding, billboard and unipole advertising
- Gantry and large-format outdoor advertising
- Media site identification and selection
- Campaign planning and execution
- Flex printing and large-format printing
- Advertising structure fabrication
- Site installation and branding
- Campaign monitoring and maintenance
- Municipal permissions and coordination
- Brand activations and promotional events
- Retail and point-of-sale branding
- Digital marketing and social-media marketing
- Advertising strategy and media consultancy
- Campaign photography and reporting
Nature of Work
The company works closely with clients and advertising agencies to understand their target audience, campaign objectives, preferred locations and advertising budgets. Based on these requirements, Shiva Media identifies suitable advertising sites and prepares customised media plans.
The company manages the complete campaign process, beginning with site selection and quotation preparation and continuing through printing, installation, maintenance, monitoring and final campaign reporting.
Shiva Media also coordinates with local authorities, vendors, printing partners, fabricators and installation teams to ensure that advertising campaigns are executed safely and within the required timeline.
Key Operational Responsibilities
The principal work performed by Shiva Media includes:
- Identifying high-visibility advertising locations.
- Maintaining a database of available media sites.
- Preparing advertising proposals, quotations and media plans.
- Negotiating campaign prices and commercial terms.
- Coordinating with brands, agencies and marketing departments.
- Supervising flex printing, fabrication and installation.
- Ensuring that advertisements are installed according to approved designs.
- Monitoring advertising sites during the campaign period.
- Repairing or replacing damaged advertising material.
- Providing installation photographs and campaign reports to clients.
- Managing advertising permissions and local coordination.
- Maintaining long-term relationships with clients and agencies.
- Developing business across new cities and geographical markets.
- Managing the company’s owned hoardings, unipoles and media assets.
- Ensuring timely billing, payment collection and documentation.
Campaign Execution Process
A typical campaign at Shiva Media follows these steps:
Client Requirement: Understanding the client’s preferred cities, audience, campaign duration and budget.
Site Selection: Identifying suitable hoardings, unipoles, gantries or other media assets.
Media Proposal: Sharing site photographs, dimensions, locations, visibility details, availability and pricing.
Confirmation and Documentation: Finalising the sites, campaign period, artwork and commercial terms.
Printing and Production: Coordinating the printing of flex, vinyl or other branding material.
Installation: Installing the campaign material through trained installation teams.
Monitoring: Regularly checking the condition and visibility of the advertisement.
Reporting: Providing installation photographs, campaign updates and reports according to the client’s requirements.
Campaign Completion: Removing or replacing the advertising material after the campaign period.
Service Standards
Shiva Media focuses on fast campaign execution, strong local coordination and quality service. Depending on artwork approval and site availability, installations can generally be completed within a short period.
Local repair and maintenance work is normally completed within approximately two days, while sites situated in outer or remote areas may require four to five days. Reporting is provided weekly or according to the client’s requirements.
Target Clients
Shiva Media primarily serves:
- FMCG companies
- Advertising and media agencies
- Educational institutions
- Retail and fashion brands
- Jewellery brands
- Real-estate companies
- Automobile companies
- Cement and construction companies
- Financial institutions
- Healthcare organisations
- Government departments
- Local and regional businesses
- National brands expanding into Eastern India
Key Strengths
Shiva Media’s major strengths include:
- More than 20 years of industry experience
- Strong operational presence across Eastern India
- Coverage across more than 250 cities
- Over 200 fully owned outdoor media assets
- Experience serving more than 5,000 clients
- Prime advertising locations
- Competitive advertising rates
- Fast printing and installation support
- Strong relationships with local vendors and authorities
- Dedicated operations and maintenance teams
- Customised media planning
- Regular photographic campaign reporting
- Ability to execute single-city and multi-state campaigns
Organisational Structure
Shiva Media operates with a team of more than 20 permanent employees, supported by regional partners, installation teams, printers, fabricators, operations personnel and local coordinators.
The major functional areas of the organisation include:
- Business development and sales
- Client servicing
- Media planning
- Operations and execution
- Printing and production coordination
- Installation and maintenance
- Finance and accounts
- Vendor management
- Reporting and documentation
- Digital marketing and brand communication
Mission
To provide reliable, impactful and cost-effective advertising solutions that help businesses increase their visibility and connect with their target audience across Eastern and North-Eastern India.
Vision
To become one of India’s most trusted outdoor advertising and integrated marketing companies by expanding the company’s media network, adopting modern advertising technologies and delivering measurable value to clients.
Brand Positioning
Shiva Media positions itself as a professional and customer-focused advertising partner that combines extensive regional coverage, premium outdoor media locations, competitive pricing and efficient campaign execution.
Professional Summary
Shiva Media is responsible for planning, coordinating and executing outdoor advertising campaigns across multiple states. Its work includes client acquisition, media planning, site management, printing, installation, maintenance, campaign monitoring and reporting. Through its owned media network and experienced operations team, the company provides end-to-end advertising solutions to agencies and brands seeking strong visibility across Eastern India.
Pay: ₹10,000.00 - ₹16,000.00 per month
Work Location: In person
