A copywriter is responsible for creating persuasive, engaging, and brand‑aligned written content across marketing channels such as ads, websites, emails, and social media. Their role blends creativity with research, collaboration, and editing to drive sales, awareness, and audience engagement.
1. Content Creation
- Write persuasive copy for ads, websites, landing pages, emails, product descriptions, and social media.
- Develop slogans, taglines, and campaign messaging that resonate with target audiences.
- Craft video scripts, brochures, and sales letters for both digital and print campaigns.
2. Research & Strategy
- Conduct research on products, competitors, and target audiences to ensure accuracy and relevance.
- Understand consumer psychology to tailor messaging that motivates action.
- Stay updated on industry trends and adapt writing styles accordingly.
3. Collaboration
- Work closely with designers, marketers, and creative directors to align copy with visuals and overall campaign goals.
- Coordinate with SEO specialists to optimize content for search engines.
- Adapt tone and style to match different brands and platforms.
4. Editing & Quality Control
- Proofread and edit content for clarity, grammar, and brand consistency.
- Ensure compliance with brand guidelines and maintain a consistent voice across channels.
- Revise drafts based on feedback from clients or creative teams.
5. Campaign Development
- Brainstorm creative concepts and contribute to marketing campaign ideas.
- Test and refine messaging based on performance metrics (CTR, conversions, engagement).
- Meet deadlines and manage multiple projects simultaneously.
Pay: ₹12,000.00 - ₹20,000.00 per month
Work Location: In person
