Title : Sr. ASO (4+ Years) | Ahmedabad | On-Site
Primary Responsibilities:
- Plan and execute end-to-end ASO strategy for iOS and Android apps
- Optimize app titles, subtitles, descriptions, keywords, and creatives (icons, screenshots, preview videos) to improve visibility and conversion
- Conduct regular keyword research, competitor analysis, and market trend analysis
- Monitor app store rankings, ratings, and reviews - and take action accordingly
- Collaborate with design and content teams to create high-performing store creatives
- Run A/B tests on store listings to improve install rates
- Track and report ASO performance metrics and present insights to stakeholders
- Stay updated with App Store and Google Play algorithm changes and best practices
Technical Requirements
- ASO Tools:
- Sensor Tower / AppFollow / AppTweak / MobileAction
- App Store Connect
- Google Play Console
- Frameworks and Tools:
- Google Analytics / Firebase
- Adjust / AppsFlyer (attribution tools)
- Excel / Google Sheets for reporting
- Platforms:
- iOS (App Store)
- Android (Google Play)
- Additional Technical Skills:
- Basic understanding of paid UA (User Acquisition) to align organic and paid strategy
- Knowledge of localization and global ASO strategies
Required Qualifications
- Professional Certifications: Google Play Academy or relevant digital marketing certification (preferred)
- Experience:
- Minimum Years of Experience: 4+ Years
- Relevant Industry Experience: Mobile app industry - gaming, SaaS, e-commerce, or IT product company preferred
- Require Client Communication: No
Pay: ₹70,000.00 - ₹80,000.00 per month
Benefits:
Work Location: In person
