About the Role
We are basically a botanical extract company that has been marketed with a renowned position since 1989. We plan on restarting this segment under the Chairman's guidance. We are looking for a highly motivated, target-driven, and entrepreneurial B2C / D2C Marketing Manager to drive the growth of our flagship products—Psoriasis Relief Oil and Hair Fall Control Oil (Hair Vitalizer). This is a hands-on role for someone with a startup mindset who enjoys building brands from the ground up and taking ownership of end-to-end customer acquisition and sales.
The ideal candidate should be comfortable wearing multiple hats, from planning marketing campaigns and driving direct sales to representing the brand at exhibitions, events, and promotional activities.
Key Responsibilities
- Develop and execute B2C and D2C marketing strategies to increase product awareness, customer acquisition, and revenue.
- Build and scale direct-to-consumer sales channels, including online and offline platforms.
- Identify and manage multiple sales channels such as e-commerce marketplaces, retail partnerships, distributors, wellness centers, and community networks.
- Plan and execute digital marketing campaigns across social media, search, email, influence marketing, and content marketing.
- Organize and participate in exhibitions, trade fairs, health camps, promotional events, and product demonstrations.
- Act as a brand promoter and confidently engage with customers to educate them about product benefits.
- Generate qualified leads and convert them into loyal customers through effective follow-up and relationship management.
- Work closely with founders to establish marketing processes, customer engagement strategies, and growth initiatives from scratch.
- Track campaign performance, analyze customer insights, and optimize marketing ROI.
- Build customer referral and retention programs to maximize repeat purchases.
Desired Candidate Profile
- 5–8 years of experience in B2C, D2C, consumer products, healthcare, wellness, personal care, FMCG, or nutraceutical marketing.
- Startup mentality with the ability to build systems, processes, and marketing initiatives from the ground up.
- Proven experience in driving customer acquisition and achieving aggressive sales targets.
- Strong understanding of digital marketing, e-commerce, performance marketing, and lead generation.
- Excellent communication, presentation, and interpersonal skills.
- Comfortable traveling for exhibitions, promotional events, and customer engagement activities.
- Self-driven, energetic, and capable of working independently with minimal supervision.
- Experience promoting healthcare, Ayurvedic, herbal, or personal care products is an added advantage.
Key Skills
- B2C Marketing
- D2C Marketing
- Digital Marketing
- Performance Marketing
- Brand Promotion
- Customer Acquisition
- Lead Generation
- Sales & Business Development
- Event & Exhibition Management
- E-commerce
- Social Media Marketing
- Channel Development
- CRM
- Startup Execution
What We Offer
- Opportunity to build and scale a growing consumer wellness brand.
- High ownership and decision-making responsibility.
- Performance-based incentives in addition to a competitive salary.
- Dynamic startup environment with rapid learning and growth opportunities.
If you are passionate about building brands, driving sales, and creating customer impact in a fast-paced startup environment, we would love to hear from you.
Pay: ₹60,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Leave encashment
- Provident Fund
Application Question(s):
- Are you ready to handle everything from Scratch? (Y/N)
- So far, what is your largest deal in terms of financial?
- Are you ready to join within 15 days?
- What is your current salary ?
- What is your expected salary?
Experience:
- B2C: 5 years (Preferred)
- d2c: 3 years (Preferred)
Location:
- Bengaluru, Karnataka (Bengaluru, Bengaluru Urban District) (Preferred)
Work Location: In person
