Leofintech Solution is seeking a performance-driven and analytical Digital Marketing Executive to join our team in Udaipur. In this role, you will lead our overall digital marketing efforts, focusing heavily on Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, and strategic social media management. The ideal candidate is data-oriented, understands search and social algorithms, and knows how to optimize marketing funnels to drive traffic, leads, and conversions.(Note: This is a strategic and analytical marketing role; graphic design skills are not required, as you will focus entirely on strategy, copy, execution, and analytics).Key Responsibilities
- Search Engine Optimization (SEO): Conduct keyword research, execute on-page and off-page optimization strategies, manage backlink building, and improve organic search rankings on Google.
- PPC & Paid Ads Management: Plan, set up, and optimize paid ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads to maximize ROI and minimize acquisition costs.
- Overall Marketing Strategy: Align social media marketing, email marketing, and search campaigns into a cohesive digital strategy that drives corporate growth.
- Social Media Strategy: Oversee content calendars and platform publishing across LinkedIn, Instagram, and Facebook, focusing on copy presentation and strategic audience growth.
- Analytics & Performance Tracking: Monitor web traffic and campaign performance using Google Analytics, Google Search Console, and ad dashboards to generate actionable weekly performance reports.
- A/B Testing & Funnel Optimization: Continually test ad creatives, landing page copy, and target audiences to improve click-through (CTR) and conversion rates.
Required Technical Skills & Software
- SEO Tools: Experience with platforms like SEMrush, Ahrefs, Moz, Google Search Console, or Google Keyword Planner.
- Ad Platforms: Hands-on experience navigating Google Ads Manager and Meta Business Suite.
- Web Analytics: Strong proficiency in Google Analytics (GA4) for tracking user behavior and campaign attribution.
Qualifications & Job Requirements
- Experience: 1–3 years of proven experience managing SEO, PPC campaigns, and overall digital marketing strategies.
- Skills: Strong analytical mindset, data interpretation abilities, and excellent professional marketing copywriting skills.
- Communication: Excellent written and verbal communication skills to manage brand tone and reporting.
- Location: Must be based in or willing to commute to Udaipur, Rajasthan (Required).
Pay: ₹10,023.93 - ₹35,784.09 per month
Work Location: In person
