JOB DESCRIPTION
Sales Project Lead — Premium Residential Development
Rohaan Bliss | Vengaivasal, Medavakkam, Chennai
Function
Sales & Business Development — Luxury Residential
Reporting To
Director / Owner, Rohaan Constructions Pvt Ltd
Location
Chennai (Sales Office: Vengaivasal, Medavakkam – 600 100)
Experience
15 – 20 Years (luxury / premium residential mandatory)
Employment Type
Full-Time, Permanent
Compensation
Fixed CTC + High-Performance Incentive (negotiable)
ABOUT ROHAAN CONSTRUCTIONS & ROHAAN BLISS
Rohaan Constructions Private Limited (RCPL) is a Chennai-based luxury real estate developer with a growing portfolio of premium residential, commercial, and hospitality assets. Our flagship project, Rohaan Bliss, is a 15+ floor luxury residential development at Vengaivasal, Medavakkam, offering 3 & 4 BHK residences from 1,725 to 2,823 sq.ft. — designed for discerning homebuyers who expect space, finish quality, and an elevated living experience. RCPL is now building its core sales leadership team to drive a high-velocity pre-launch and launch sales campaign.
ROLE OVERVIEW
The Sales Project Lead will own the complete sales lifecycle for Rohaan Bliss — from pre-launch EOI activation through channel partner mobilisation, direct customer engagement, and closure. This is a senior revenue-ownership role requiring deep knowledge of the Chennai premium residential market, a proven network of HNI buyers and channel partners, and the leadership bandwidth to build and run a high-performance sales team. The incumbent will work directly with the promoter and play a pivotal role in the commercial success of Rohaan Bliss.
KEY RESPONSIBILITIES
Sales Strategy & Revenue Ownership
▪ Own and deliver the sales revenue target for Rohaan Bliss across pre-launch, launch, and post-launch phases
▪ Design and execute the Go-To-Market plan: unit mix strategy, pricing tiers, payment plans, and launch sequencing
▪ Lead the pre-launch EOI campaign (₹1L refundable EOI → soft booking → 10% confirmed post-TNRERA registration)
▪ Monitor inventory absorption, velocity, and market pricing; recommend adjustments to management proactively
Channel Partner Management
▪ Build and manage a tiered channel partner ecosystem: Connector (1–1.5%), Associate (2–2.5%), and Anchor (3%+) partners across Chennai and key NRI corridors
▪ Organise and lead channel partner activation events, site visits, and Founders Preview Evening
▪ Track and manage CP pipelines, brokerage payouts, and performance; enforce channel discipline
▪ Identify and onboard high-producing individual brokers and IPC firms in Medavakkam, OMR, Perumbakkam, and broader South Chennai markets
Direct Sales & HNI Engagement
▪ Personally engage and close HNI buyers — doctors, IT senior professionals, CAs, NRI investors, and business families
▪ Build and work a structured database of prospects across buyer personas; conduct targeted outreach via referral networks, corporate tie-ups, and NRI desks
▪ Lead site visits, apartment presentations, and negotiation discussions with senior buyers
▪ Manage the full cycle from inquiry to EOI to booking to agreement coordination
Team Leadership & CRM
▪ Recruit, induct, and manage a team of Sales Executives and Relationship Managers at the sales office
▪ Set individual targets, review pipelines daily, and drive team performance through structured coaching
▪ Implement and enforce CRM discipline: lead logging, follow-up cadence, pipeline hygiene, and conversion reporting
▪ Provide weekly sales MIS reports to senior management — leads, site visits, EOIs, bookings, and revenue booked
Marketing & Events Collaboration
▪ Work with the marketing team on digital campaigns, lead generation funnels, WhatsApp marketing, and influencer/ambassador strategy
▪ Coordinate the Founders Preview Evening and other pre-launch investor and buyer events
▪ Provide field intelligence on competitive projects, pricing shifts, and buyer sentiment to sharpen marketing messaging
▪ Manage walk-in experience at the sales office; ensure brand standards are consistently delivered
Post-Booking & Customer Experience
▪ Coordinate with legal and CRM teams on timely documentation, agreement execution, and demand-letter collections
▪ Ensure smooth customer journey post-booking — managing escalations, construction updates, and possession milestones
▪ Drive referral sales from existing buyers through proactive relationship management
QUALIFICATIONS & EXPERIENCE
▪ Graduate in any discipline; MBA / PG in Marketing or Real Estate Management preferred
▪ 15 – 20 years of experience in real estate sales, with a minimum of 8 – 10 years in premium or luxury residential projects in Chennai
▪ Demonstrated track record of closing high-value residential transactions (₹1 Cr+ ticket size) at consistent volume
▪ Deep-rooted network of channel partners, HNI buyers, NRI investors, and IPC firms in the Chennai market
▪ Strong understanding of TNRERA compliances, sale agreement structures, and collection milestone norms
▪ Experience managing a sales team of 5 or more direct reports
▪ Proficient in CRM tools; familiar with digital lead generation and WhatsApp-based sales workflows
CORE COMPETENCIES
Revenue Leadership
Owns targets; drives outcomes with urgency and rigour
Network & Relationships
Established HNI and channel partner network in Chennai
Luxury Market Acumen
Understands premium buyer psychology and value articulation
Team Builder
Recruits, coaches, and retains a high-performing sales team
Negotiation & Closure
Skilled at handling high-value buyer objections and closing
Data & CRM Discipline
Pipeline hygiene, reporting accuracy, and process adherence
WHAT WE OFFER
▪ Full P&L ownership of sales for a flagship luxury project — not a mid-level manager role
▪ Direct access to the promoter with fast, empowered decision-making on pricing and deal structuring
▪ High-performance incentive structure — uncapped earnings tied to bookings and collections
▪ Opportunity to build the sales function from the ground up and lead it long-term across future RCPL projects
▪ Rohaan Bliss offers a compelling product story: large formats, premium finishes, established Medavakkam micro-market — easier to sell at conviction
HOW TO APPLY
Send your updated CV along with a brief note on 2 – 3 projects you have sold — including project type, ticket size, your role, and volumes achieved — to:
Email: [email protected]
Phone: +91 95970 88298
Address: Rohaan Redwood, Plot No. 11, Rukmani Nagar, Perumbakkam, Chennai – 600 100
Only shortlisted candidates will be contacted. Rohaan Constructions is an equal opportunity employer.
Work Location: In person
