About the Role
We are seeking a motivated and detail-oriented SEO Specialist to join our Digital Marketing team. The ideal candidate will play a key role in improving our organization's search engine visibility, driving qualified organic traffic, and supporting the overall content and growth strategy with Our Company.
Key Responsibilities
- Conduct comprehensive on-site and off-site analysis to evaluate the competitive SEO landscape
- Perform in-depth keyword research and lead the optimization of website content accordingly
- Develop and implement effective on-page optimization strategies, including title tags, meta descriptions, header tags, alt attributes, and internal linking structures
- Carry out regular technical SEO audits, addressing issues related to site speed, mobile responsiveness, crawlability, and indexing
- Utilize Google Analytics to generate and analyze performance reports on a consistent basis
- Create high-quality, search-optimized content aligned with target audience needs
- Collaborate with the content team to support and enhance blog content development
- Monitor keyword rankings, search visibility, and competitor activity over time
- Support local search initiatives, including management of Google Business Profile listings
- Stay current with evolving trends in Search Engine Marketing (SEM), including developments in AI-driven search such as AI Overviews and Generative/Answer Engine Optimization (GEO/AEO)
Required Qualifications
- Got it — adding that as an eligibility note. Here's the fully updated JD:
Job Title: SEO Specialist / Executive
Experience: 6 Months – 1 Year (Candidates with relevant internship experience or certification may also apply)
Location: 1st Floor, ELCOT IT Park, Airport-Mattuthavani Ring Rd, Chinnailanthaikulam, Madurai, Tamil Nadu 625020
Employment Type: Full-Time
About the Role
We are seeking a motivated and detail-oriented SEO Specialist to join our Digital Marketing team. The ideal candidate will play a key role in improving our organization's search engine visibility, driving qualified organic traffic, and supporting the overall content and growth strategy within the education and information technology sector.
Key Responsibilities
- Conduct comprehensive on-site and off-site analysis to evaluate the competitive SEO landscape
- Perform in-depth keyword research and lead the optimization of website content accordingly
- Develop and implement effective on-page optimization strategies, including title tags, meta descriptions, header tags, alt attributes, and internal linking structures
- Carry out regular technical SEO audits, addressing issues related to site speed, mobile responsiveness, crawlability, and indexing
- Utilize Google Analytics to generate and analyze performance reports on a consistent basis
- Create high-quality, search-optimized content aligned with target audience needs
- Collaborate with the content team to support and enhance blog content development
- Monitor keyword rankings, search visibility, and competitor activity over time
- Support local search initiatives, including management of Google Business Profile listings
- Stay current with evolving trends in Search Engine Marketing (SEM), including developments in AI-driven search such as AI Overviews and Generative/Answer Engine Optimization (GEO/AEO)
Required Qualifications
- Bachelor's degree in Marketing, Communications, Information Technology, or a related discipline
- 6 months to 1 year of relevant experience; candidates with a strong internship background or relevant certification are also encouraged to apply
- Foundational understanding of core SEO principles, encompassing on-page, off-page, and technical SEO
- Working knowledge of Google Analytics and Google Search Console
- Thorough understanding of website design principles and site architecture
- Sound knowledge of backlink analysis and link-building strategies
- Strong written and verbal communication skills
- Analytical mindset with a proactive approach to continuous learning
- Basic familiarity with content management systems such as WordPress is advantageous
Added Advantage
- Basic working knowledge of Google Ads, including Search campaigns and Keyword Planner
- Basic working knowledge of Meta Ads, including Facebook and Instagram campaign setup and audience targeting
- Relevant certification in SEO or Digital Marketing (e.g., HubSpot Academy, Semrush Academy, Google Digital Garage)
- Prior internship or academic project experience in digital marketing
What We Offer
- Structured mentorship and hands-on training in SEO and digital marketing practices
- Exposure to industry-standard tools and platforms, including Ahrefs and Semrush
- A defined career growth path from SEO Executive to SEO Manager
Pay: From ₹12,000.00 per month
Benefits:
Work Location: In person
