Job Overview:
The SMO Executive will be responsible for developing, executing, and managing social media to increase brand awareness and engagement. The role involves creating high-quality content and managing daily social media activities.
Key Responsibilities:
Social Media Strategy & Planning:
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Develop and execute social media marketing strategies aligned with company goals.
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Create content calendars, campaigns, and promotional plans.
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Monitor social media trends and competitor activity to inform strategy.
Content Creation & Management:
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Create engaging, creative, and informative content (e.g., posts, graphics, videos) tailored to the IT industry.
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Coordinate with design teams to create visuals, infographics, and videos.
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Write and edit social media copy that aligns with brand voice and tone.
Analytics & Reporting:
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Track social media performance metrics (engagement, reach, impressions, conversions) and provide regular reports.
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Analyze data to refine strategies.
Trend Monitoring & Innovation:
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Stay updated with the latest social media trends, tools, and technologies.
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Implement new tactics and experiment with creative approaches to boost engagement and lead generation.
Skills & Qualifications:
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Experience: 1-2 years of experience in social media marketing, ideally in the IT or technology sector.
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Social Media Expertise: Hands-on experience with major social media platforms (LinkedIn, Twitter, Facebook, Instagram)
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Content Creation: Strong ability to create written and visual content that resonates with an IT audience.
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Analytical Thinking: Familiarity with social media analytics tools (Google Analytics, LinkedIn Analytics, etc.)
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Creativity: Ability to think creatively and adapt to new social media trends.
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Tech Savvy: Basic knowledge of the IT/technology industry is a plus.
