Job Description: Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Location: Noida Sector 63
Employment Type: Full-time
Job Summary
We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content marketing, email marketing, and analytics to increase brand awareness, website traffic, and lead generation.
Key Responsibilities
- Develop and implement digital marketing strategies.
- Manage SEO and improve website rankings.
- Create and manage Google Ads and Meta Ads campaigns.
- Handle social media platforms (Facebook, Instagram, LinkedIn, X, YouTube).
- Plan and execute email marketing campaigns.
- Create engaging content for websites, blogs, and social media.
- Monitor campaign performance using Google Analytics and other tools.
- Generate leads and improve conversion rates.
- Conduct keyword research and competitor analysis.
- Prepare monthly performance reports and recommend improvements.
Required Skills
- Strong knowledge of SEO, SEM, PPC, and Social Media Marketing.
- Experience with Google Ads, Meta Ads Manager, and Google Analytics.
- Understanding of content marketing and email marketing.
- Familiarity with WordPress or other CMS platforms.
- Excellent communication and analytical skills.
- Ability to manage multiple projects and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3+ years of experience in digital marketing.
- Google Ads, Google Analytics, or Meta Blueprint certifications are an advantage.
Preferred Tools
- Google Analytics (GA4)
- Google Ads
- Meta Ads Manager
- Google Search Console
- SEMrush / Ahrefs
- Canva
- WordPress
- Microsoft Excel
Benefits
- Competitive salary
- Performance-based incentives
- Career growth opportunities
- Professional training and certification support
- Friendly and collaborative work environment
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
