Role Overview
This is an ownership-driven role where you'll be responsible for growing our online presence, managing paid marketing campaigns, creating engaging content, and contributing directly to revenue growth.
We're looking for someone who understands the international fashion market and knows how to market premium products strategically rather than simply spending advertising budgets.
If you're passionate about fashion, storytelling, performance marketing, and creating content that converts into sales, we'd love to meet you.
Key ResponsibilitiesPerformance Marketing
- Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Assist in creating and managing TikTok Ads campaigns.
- Support Google Ads campaigns.
- Build high-converting sales funnels for premium fashion products.
- Monitor campaign performance daily.
- Optimize ROAS, CTR, CPC, CPM and Conversion Rate.
- Create retargeting campaigns for website visitors and abandoned carts.
- Understand Meta Pixel, Conversion API and event tracking.
- Conduct A/B testing for creatives, audiences and campaign strategies.
- Scale winning campaigns while maintaining profitability.
Most Important
We are not looking for someone who simply spends advertising budgets.
We're looking for someone who understands:
- How to generate profitable sales.
- How to control ad spend efficiently.
- How to avoid unnecessary budget burn.
- How to improve ROAS consistently.
- How to scale campaigns based on data.
- How to market premium products to international customers.
The ideal candidate should think like a business owner and ensure every marketing decision contributes to profitable growth.
Social Media Management
Manage and grow our presence across:
- Instagram
- Facebook
- TikTok
- Pinterest (preferred)
Responsibilities include:
- Monthly content planning
- Content calendar creation
- Caption writing
- Daily posting
- Community management
- Trend research
- Competitor analysis
- Performance tracking
Content Creation
Create authentic, premium brand content including:
- Behind-the-scenes videos
- Embroidery process
- Craftsmanship stories
- Sampling
- Packaging
- Production process
- Office culture
- Styling videos
- Product videos
- Trend-based Reels
- TikTok content
- Short-form storytelling videos
Edit videos using:
- CapCut
- Premiere Pro (optional)
- Other editing tools
Repurpose one shoot into multiple content formats.
Note: Professional campaign shoots, model shoots and lookbook photography will be handled externally. Your responsibility is to maximize content from day-to-day brand activities and support campaign execution.
Website & E-commerce Marketing
- Coordinate Shopify website updates.
- Suggest landing page improvements.
- Improve website conversion rate.
- Optimize product pages.
- Support email marketing campaigns.
- Coordinate influencer collaborations.
- Help improve customer journey and user experience.
International Fashion Marketing
A good understanding of international fashion marketing is highly preferred.
The candidate should understand:
- Premium fashion branding
- Luxury customer behaviour
- Creative campaign planning
- Seasonal fashion campaigns
- International audience targeting
- Creative testing
- Brand storytelling
- Customer acquisition
- Customer retention
Reporting
Prepare weekly reports including:
- Revenue
- Sales
- Website Traffic
- ROAS
- CTR
- CPC
- CPM
- CPA
- Conversion Rate
- Add-to-Cart
- Checkout Initiated
- Customer Acquisition Cost
- Best Performing Campaigns
- Best Performing Creatives
- Growth Opportunities
- Action Plan for Next Week
Skills Required
- Meta Ads Manager
- Facebook Ads
- Instagram Marketing
- TikTok Marketing
- Canva
- CapCut
- ChatGPT & AI Tools
- Basic Google Analytics (GA4)
- Basic Google Ads
- Basic Shopify knowledge
- Copywriting
- Fashion Content Creation
- Strong communication skills
- Creative thinking
- Analytical mindset
Who Should Apply?
We're looking for someone who:
- Takes ownership instead of waiting for instructions.
- Thinks like a business owner.
- Understands marketing beyond likes and followers.
- Knows how to generate profitable sales.
- Can manage advertising budgets responsibly.
- Makes data-driven decisions.
- Loves fashion and storytelling.
- Enjoys experimenting with new ideas.
- Is eager to learn and grow.
- Wants to build a global fashion brand instead of just doing a job.
Bonus Skills
- Influencer Marketing
- Email Marketing
- Pinterest Marketing
- TikTok Marketing
- SEO Basics
- Fashion Photography Knowledge
- AI Tools
- International Fashion Brand Experience
Growth Opportunity
This role will evolve into a Marketing Manager position with:
- Higher responsibilities
- Performance incentives
- Team leadership opportunities
- Greater ownership of marketing strategy
- Opportunity to build and lead a marketing team
How to Apply
Please share:
- Resume
- Portfolio (if available)
- Instagram, Facebook or TikTok accounts you've managed
- Meta Ads campaign screenshots/results (if available)
- Google Ads experience (if any)
- 2–3 sample Reels or TikTok videos you've edited
Work Location: In person
