Job description:
The Marketing Executive is responsible for planning, executing, and monitoring below-the-line marketing activities to promote the company’s products and services directly to targeted audiences. This role focuses on direct marketing, events, promotions, and in-store campaigns to drive customer engagement and sales.
Responsibilities:
- Plan and implement BTL marketing campaigns such as in-store promotions, events, roadshows, sampling, and direct marketing activities.
- Coordinate with sales teams and vendors to ensure successful execution of promotional activities.
- Track and analyse the effectiveness of BTL campaigns and prepare reports.
- Liaise with retail outlets, distributors, and other partners to maximize campaign reach.
- Maintain budgets and ensure cost-effective use of resources for campaigns.
- Assist in developing creative ideas and concepts for BTL activities.
- Handle logistics and material procurement for promotional events.
- Ensure brand guidelines and standards are followed during all BTL activities.
- Stay updated with industry trends and competitor activities.
Requirements:
- 1 years of experience in marketing, promotions, or event management or Freshers can also apply
- Strong organizational and communication skills.
- Ability to work under pressure and manage multiple projects.
- Good negotiation and vendor management skills.
- Energetic, proactive, and team-oriented mindset.
- Willingness to travel frequently as per requirements.
Benefits:
Work Location: In person
Pay: ₹16,000.00 - ₹18,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
