- Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, social media, email, content, performance marketing, etc.).
- Plan and execute strategies to increase online visibility, brand awareness, and measurable conversions.
- Manage social media platforms (LinkedIn, Instagram, Twitter, etc.), schedule content, and engage with the audience.
- Optimize website and social media content for SEO, lead generation, and conversion rate optimization (CRO).
- Perform keyword research, backlinking, competitor analysis, and funnel optimization.
- Plan, execute, and optimize performance-driven paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads with a focus on ROI, CPA, and ROAS.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Search Console, ad platform dashboards, and social media insights.
- Conduct A/B testing for ads, landing pages, and creatives to improve campaign performance.
- Collaborate with content writers, designers, and developers to create engaging, conversion-focused marketing assets.
- Stay updated with the latest digital marketing and performance marketing trends, tools, and technologies.
- Effectively manage a team, ensuring timely execution, optimization, and reporting of marketing initiatives.
- Coordinate with clients to ensure smooth project execution, performance alignment, and clear communication.
- Candidate preference: Mumbai-based candidates only.
Job Types: Full-time, Permanent
Pay: ₹300,000.00 - ₹450,000.00 per year
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
