Leading at Cognizant
This is a Leadership role at Cognizant. We believe how you lead is as important as what you deliver. Cognizant leaders at every level: Drive our business strategy and inspire teams around our future. Live the leadership behaviors , leading themselves, others and the business. Uphold our Values , role modeling them in every action and decision. Nurture our people and culture , creating a workplace where all can thrive.
At Cognizant, leadership transcends titles and is embodied in actions and behaviors. We empower our leaders at every level to drive business strategy, inspire teams, uphold our values, and foster a strong culture. About the role:
The Director, Portfolio Marketing is responsible for shaping and executing the portfolio marketing strategy for Cognizant’s Cybersecurity Services . This role partners closely with Cybersecurity service line leadership, sales, and cross functional marketing teams to ensure a clear, differentiated, and market relevant cybersecurity services narrative .
The role focuses on portfolio ownership, go‑to‑market execution, analyst positioning support, sales enablement, and partner collaboration . This position requires strong domain expertise in cybersecurity products, solutions, or services and experience operating in a global, matrixed organisation. In this role, you will:
Own end-to-end portfolio marketing for Cybersecurity Services, including strategy, structure, positioning, and messaging
Define and execute go-to-market strategies and integrated marketing plans aligned with business priorities
Lead development of differentiated portfolio narratives, value propositions, and market-facing messaging
Drive analyst positioning and support analyst briefings, evaluations, and competitive insights integration
Enable sales teams with clear, scalable narratives, pitch assets, and deal-oriented content
Consistently demonstrate the Cognizant Way to Lead, which means operating with Personal Leadership (building trust and collaboration), Organizational Leadership (driving vision, purpose, and strategic direction), and Business Leadership (client focus, accountability, and delivering results) What you need to have to be considered:
15+ years of experience in B2B technology or services marketing
Experience in cybersecurity products, solutions, or services such as cloud security, IAM, data security, application security, or managed security services
Proven expertise in portfolio marketing, go-to-market execution, analyst engagement, and sales enablement
Strong executive communication, storytelling, and stakeholder management skills
Ability to operate effectively in a global, matrixed organization
Embodiment of the Cognizant Way to Lead : Leading Self, Leading Others, & Leading the Business
The embodiment of Cognizant’s Values of: Work as One, Dare to Innovate, Raise the Bar, Do The Right Thing, & Own It These will help you succeed:
Experience working with analyst firms such as Gartner, Forrester, or IDC
Experience collaborating with cybersecurity ecosystem partners such as Microsoft, CrowdStrike, Zscaler, or Palo Alto Networks
Strong understanding of cybersecurity market trends, buyer expectations, and competitive landscape
Ability to translate complex services into clear, outcome-focused messaging
Experience building thought leadership content, web experiences, and integrated campaigns Work model:
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring presence in a Cognizant office in Bangalore, Noida, or Pune . Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations
