Job Description:
A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing campaigns to promote a company's product, services, and brand. The role focuses on increasing website traffic, generating leads, improving online visibility, and achieving business goals through digital channels.
Key Responsibilities:
- Develop and execute digital marketing campaigns across multiple platforms
- Manage social media accounts and create engaging content
- Optimize website content using SEO (Search Engine Optimization) techniques
- Plan and manage PPC (Pay-per-click) advertising campaigns such as Google Ads and social media ads.
- Monitor website performance using tools like Google Analytics.
- Create and manage email marketing campaigns.
- Conduct market research and competitor analysis.
- Generate reports on campaign performance and suggest improvements.
- Coordinate with designers, content writers, and sales teams for marketing activities.
- Stay updated with the latest digital marketing trends and technologies.
Required Skills:
- Knowledge of SEO, and social media marketing.
- Experience with Google Ads, Meta Ads, and analytics tools.
- Strong content writing and communication skills.
- Basic knowledge of graphic design tools (Canva, Photoshop, etc.).
- Analytical and problem-solving abilities.
- Time management and project coordination skills
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certification in Digital Marketing (preferred).
- 3 - 4 years of experience in digital marketing in Edu-Tech.
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
