Technical Marketing Analyst / Senior Business Analyst
Location: Remote, India
Job Type: Full-time
Experience: 5–7 Years
Department: Business Analysis / Marketing Analytics
About the Role
We are looking for an experienced Technical Marketing Analyst / Senior Business Analyst who can connect marketing strategy, customer data, technology, and business objectives.
This position requires someone who can turn complex marketing and operational data into clear business insights while working closely with marketing, sales, product, technology, and leadership teams. The successful candidate will be comfortable gathering requirements, analyzing campaign performance, building dashboards, and identifying opportunities to improve customer engagement and business outcomes.
Key Responsibilities
- Partner with marketing and business stakeholders to understand objectives, challenges, and reporting requirements.
- Translate business questions into structured analytical requirements and measurable outcomes.
- Analyze digital marketing, customer, campaign, CRM, and conversion data to identify trends and performance opportunities.
- Monitor key marketing metrics such as acquisition, engagement, conversion, retention, and campaign ROI.
- Work with GA4, Adobe Analytics, CRM platforms, and other marketing data sources to consolidate performance information.
- Develop and maintain interactive dashboards and reports using Power BI, Tableau, or similar visualization platforms.
- Use SQL and Excel to extract, validate, transform, and analyze business data.
- Evaluate campaign performance and provide actionable recommendations to marketing teams.
- Support segmentation, customer journey analysis, funnel analysis, and marketing attribution initiatives.
- Collaborate with CRM and marketing-automation teams to improve data quality and reporting processes.
- Gather requirements through stakeholder discussions, workshops, interviews, and documentation reviews.
- Convert requirements into user stories, functional specifications, acceptance criteria, and analytical deliverables.
- Identify gaps between business expectations and existing systems or processes.
- Work with technical teams to clarify requirements and validate delivered solutions.
- Perform data validation and investigate discrepancies across reporting platforms and source systems.
- Track business-analysis activities and project deliverables using Jira, Confluence, or equivalent tools.
- Present findings and recommendations clearly to both technical and non-technical stakeholders.
- Contribute to Agile ceremonies and support continuous improvement initiatives.
Required Skills & Experience
- 5–7 years of experience in business analysis, marketing analytics, digital analytics, or a related role.
- Strong understanding of marketing performance measurement and business analysis methodologies.
- Hands-on experience with Google Analytics 4 (GA4) and/or Adobe Analytics.
- Strong SQL skills for data extraction and analysis.
- Advanced proficiency in Microsoft Excel.
- Experience creating business dashboards using Power BI, Tableau, or similar tools.
- Practical understanding of CRM platforms such as Salesforce or HubSpot.
- Knowledge of marketing automation and campaign measurement.
- Strong experience in requirements gathering and stakeholder management.
- Familiarity with Agile delivery practices and tools such as Jira and Confluence.
- Strong analytical thinking with the ability to identify patterns and translate them into business recommendations.
- Excellent written and verbal communication skills.
Preferred Skills
- Experience working with large marketing or customer datasets.
- Understanding of customer acquisition funnels and digital conversion journeys.
- Familiarity with campaign attribution and marketing ROI analysis.
- Exposure to data visualization best practices.
- Experience collaborating with data engineers, developers, marketing specialists, and product teams.
- Knowledge of data governance, reporting standards, and data-quality processes.
- Experience working in distributed or remote teams.
What Success Looks Like
In this role, success means helping stakeholders make better decisions through reliable data and meaningful analysis. You will be expected to go beyond producing reports by understanding why a metric changed, what it means for the business, and what action should follow.
You will also help establish consistent analytical practices and improve the way marketing and business teams consume data.
Key Attributes
- Strong business acumen combined with technical analytical skills.
- Naturally curious and comfortable asking thoughtful questions.
- Excellent attention to detail and data accuracy.
- Ability to simplify complex information for business audiences.
- Strong ownership and accountability.
- Comfortable managing multiple priorities in a remote working environment.
- Collaborative approach with excellent stakeholder-management skills.
Why Join Us?
- Work on meaningful marketing and business analytics initiatives.
- Collaborate with cross-functional teams across technology and business functions.
- Opportunity to influence decisions through data-driven insights.
- Exposure to modern analytics, CRM, and marketing technologies.
- Flexible remote working environment.
- Opportunities for professional and technical growth.
How to Apply
Pay: ₹850,000.00 - ₹1,300,000.00 per year
Work Location: Remote
